Position Title:  Specialist Digital Content & Operations

Be a part of a revolutionary change at Philip Morris Zagreb. Philip Morris International is undergoing a bold transformation, building its future on smoke-free products and innovative digital solutions. As part of this journey, our Zagreb team is redefining how we engage consumers across every digital channel – websites, mobile apps, CRM, social media, and more – to deliver exceptional, data-driven consumer experiences. We’re looking for a dynamic Specialist Digital Content & Operations to join us in this digital transformation. In this full-time, hybrid role you will play a key part in shaping consumer interactions, leveraging data and creativity to drive engagement and growth.

In this role, you will plan, execute, and optimize B2C digital content and CRM campaigns across all our channels, turning insights into action and ensuring a seamless consumer journey. You’ll collaborate with cross-functional teams (Digital, Consumer Experience, Brand, Consumer Insights) to test new ideas, personalize campaigns, and continuously elevate our marketing performance. This is an opportunity to make an impact on Philip Morris Zagreb’s digital strategy while contributing to a company-wide mission of delivering a smoke-free future.

Main responsibilities:

• Contribute to the planning, execution, and ongoing improvement of B2C digital content across all consumer touchpoints, including website, CRM, and social media, supporting a consistent and compliant consumer experience.
• Work closely with external digital agencies throughout the content development process, including briefing, reviewing materials, coordinating feedback and approvals, and supporting deployment across digital channels.
• Support the creation, adaptation, and localization of digital content, combining locally developed initiatives with transcreated global assets, while ensuring alignment with local legislation and compliance requirements.
• Actively participate in cross‑functional initiatives focused on enhancing the end‑to‑end consumer experience, collaborating with Digital, Consumer Experience, Marketing, Consumer Insights, and Analytics teams.
• Execute and continuously optimize digital and CRM campaigns by applying insights and testing different approaches to improve engagement, conversion, and overall performance.
• Use data and performance insights to identify improvement opportunities and support a test‑and‑learn approach to content and channel optimization.
• Collaborate with local and central digital and marketing teams to support execution of global and local initiatives across digital channels.
• Support SEO‑related activities, contributing to on‑page optimization, content structure, and improved discoverability.

What you’ll bring (Qualifications):

• Experience in digital content management (website, social media, CRM)
• Proven experience working with creative and digital agencies (briefing, reviews, approvals)
• CRM and tech know-how: Experience working with CRM platforms (Salesforce CRM and Marketing Cloud preferred) and a passion for marketing technology and data-driven marketing
• Business & marketing acumen: Solid understanding of marketing concepts and overall business drivers, enabling you to connect data insights to business outcomes
• Problem-solving mindset: Strong analytical and problem-solving skills, with the ability to structure complex business problems into clear, actionable analysis plans
• Drive & initiative: Self-motivated, enthusiastic self-starter with a strong drive for results and continuous improvement
• Adaptability: Comfortable working with complexity and ambiguity, and eager to learn and innovate to find creative solutions
• Collaborative spirit: Excellent team player who can work cross-functionally and communicate effectively with diverse stakeholders, always keeping the consumer-centric mindset in focus

Join us and make your mark in an exciting time of change at Philip Morris Zagreb. You’ll be part of a diverse, innovative team that’s transforming how we do business and engage with our customers. If you’re passionate about content, data, and delivering great consumer experiences, and you want to help drive a high-profile digital transformation, we’d love to hear from you. Embrace the opportunity to shape the future (and a smoke-free future) with us!

To join our growing team, apply no later than May 27.