Position Title:  SFP Marketing Executive

The SFP (Smoke-Free Products) Marketing Executive plays a critical role in the successful development, launch, and positioning of Philip Morris Armenia’s smoke-free product portfolio. This role is instrumental in shaping brand strategy, executing integrated marketing campaigns, increasing brand awareness, and driving commercial performance in alignment with the company’s global smoke-free vision.

The position requires a highly skilled and strategically minded marketing professional with strong executional capabilities, fluent in Armenian, English, and Russian. The ideal candidate will bring a proven track record in brand building, marketing campaign development and result-oriented campaign management, with a focus on consumer engagement and market impact.

Key Responsibilities

1. Brand Strategy & Development

• Lead the development of consumer-centric marketing campaigns for smoke-free products in the Armenian market.
• Adapt and localize global brand positioning to ensure cultural relevance and local market resonance.

2. Brand Launch & Awareness

• Oversee the full lifecycle of new product and brand launches, including planning, positioning, and go-to-market execution.
• Build brand equity through impactful storytelling, consistent messaging, and targeted communications.

3. Campaign Execution & Management

• Plan and implement integrated marketing campaigns across digital and traditional channels.
• Lead experiential marketing activities and brand events that enhance consumer connection.

4. Budgeting & KPI Setting

• Own the development and monitoring of marketing budgets, ensuring efficient resource allocation.
• Define, track, and report on key performance indicators (KPIs) to measure marketing effectiveness and ROI.
• Use insights to refine strategies and maximize impact.

5. Cross-functional & Stakeholder Collaboration

• Work closely with commercial, sales, digital, legal, and external agency partners to ensure marketing initiatives are aligned with business objectives.
• Serve as a key point of contact for cross-departmental coordination related to brand and campaign activities.

6. Performance Analysis & Reporting

• Analyze campaign and brand performance data to draw actionable insights.
• Develop regular reports and presentations for internal stakeholders.

Required Qualifications

• Education: Bachelor's or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Minimum of 4–5 years of professional experience in marketing, preferably within the creative and marketing angencies, consumer electronics, or lifestyle sectors.
• Languages: Fluent in Armenian, English, and Russian (spoken and written).
• Technical Competencies:
• Strong background in marketing campaigns, brand building, and brand launches
• Experience with result-driven campaigns, event management, and consumer engagement
• Solid understanding of marketing budgeting, KPI setting, and ROI analysis
• Skilled in presentation development, stakeholder communication, and business storytelling
• Proficiency in MS Office (especially PowerPoint and Excel); familiarity with CRM, data analytics, and digital tools is an advantage

Key Soft Skills and Core Competencies

To thrive in this role, the SFP Marketing Executive should possess the following soft skills:

• Strategic Thinking: Ability to balance long-term brand vision with immediate business objectives.
• Creativity & Innovation: Willingness to explore bold ideas and push the boundaries of traditional marketing.
• Communication Skills: Clear, confident communicator capable of influencing across levels and functions.
• Presentation Skills: Ability to build compelling presentations and deliver them with clarity and impact.
• Time Management: Strong ability to manage multiple priorities, meet deadlines, and operate under pressure.
• Organizational Agility: Comfort in working across a matrix organization and managing ambiguity.
• Problem-Solving: Analytical mindset with the ability to approach challenges with practical solutions.
• Collaboration: Team-oriented, open to feedback, and capable of building trust-based relationships.
• Adaptability: Comfortable in a fast-paced, evolving environment and open to change.