Position Title: Digital & E-commerce - Sr Specialist
Date:
Feb 20, 2026
Requisition ID:
22904
Work Location:
Yerevan, Yerevan, AM, 0010
Job responsibilities
- Lead the development and execution of a comprehensive local digital strategy aligned with global and organizational objectives.
- Design, plan, and optimize digital campaigns and activities across multiple channels (e.g., website, mobile app).
- Develop detailed campaign plans, including audience segmentation, messaging, and budget allocation.
- Collaborate with global and cross-functional teams to enhance digital tools and platforms.
- Provide operational support to B2B Customer Care teams, troubleshooting and escalating technical issues as needed.
- Monitor and analyze data analytics and market trends to inform strategy and decision-making.
- Cultivate and maintain relationships with digital partners and vendors, negotiating contracts and exploring new collaboration opportunities.
- Provide technical support and training to frontline teams, including onboarding and ongoing skill development.
- Oversee the development and implementation of new digital platforms, conducting usability testing and UX/UI audits.
- Lead cross-functional projects to execute digital initiatives within scope, budget, and timeline.
- Ensure all digital activities comply with relevant laws, regulations, and corporate policies, conducting regular compliance audits.
- Generate and present analytic reports to management, providing actionable insights and strategic recommendations.
- Develop and monitor detailed implementation plans for digital initiatives, ensuring timely delivery and successful outcomes.
Required qualifications (optional)
- Education:
- University degree required; higher education in Digital Marketing, Information Technology, or related disciplines is preferred.
- Work Experience:
- 2–3 years in Business Analyst or System Analyst roles.
- 1–2 years in FMCG business (preferred but not mandatory).
- Skills:
- Demonstrable experience in managing digital activities: paid campaigns, email marketing, affiliate programs.
- Fluency in digital analytics and data-driven decision making.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Proven ability to build consensus and work effectively within cross-departmental teams.
- Strong communication and stakeholder management skills.
- Fluent in English and Armenian.
