Position Title:  Menedżer ds. kampanii CRM i analityki

MAKE HISTORY WITH US! 

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose to deliver a smoke-free future.  With huge change, comes huge opportunity.

You will play a key role in defining performance standards, shaping campaign strategy, strengthening reporting and measurement, and building a consistent improvement loop across CRM activities. This is an opportunity for a strong specialist who wants to make a visible impact, bring new thinking to the team, and grow toward a broader online communications leadership path.

JOIN US!

REQUIREMENTS:

• 5+ years of experience in CRM, CRM analytics, digital marketing, CX or a related area
• Strong understanding of CRM strategy and campaign development, including audience definition, segmentation, targeting, contact frequency and content approach
• Solid experience in campaign performance analysis, with the ability to define, interpret, and challenge CRM KPIs and translate results into business recommendations
• Strong knowledge of CRM data, analytics, and reporting, including experience in building or shaping dashboards and reporting frameworks that answer real business questions
• Hands-on experience in email marketing and CRM campaign delivery, including campaign planning, testing, journey logic, content setup, and execution quality control
• Good understanding of test design and performance optimization, including A/B testing and broader test-and-learn approaches
• Strong analytical thinking combined with commercial acumen and the confidence to make clear recommendations
• Confidence in working cross-functionally with BI, Analytics, CX, Digital, Legal, and external partners
• Experience with CRM tools such as Salesforce Marketing Cloud or similar platforms is a strong advantage
• Working knowledge of marketing analytics tools such as Google Analytics, Looker Studio, Hotjar is a plus
• Ability to work independently, manage priorities effectively, and deliver with minimal guidance
• Strong communication and stakeholder management skills
• Fluency in Polish and English (minimum B2)
• A degree in Marketing, Management or broader experience in Digital Marketing, Integrated Marketing Communications is a strong plus
• Good working knowledge of Excel, PowerPoint, and Word

WE OFFER:

• Contract of employment - in this position you will earn no less than PLN 31,000 gross per month
• Company car for private use
• Cross-functional projects in teams & companies (international)
• Cafeteria with various benefits
• Private medical & dental care, life insurance
• Flexible working arrangements
• Lunch card
• Multisport card
• Wide range of training courses, further education, optional language courses

YOUR TASKS: 

• Own CRM campaign effectiveness across Philip Morris brands, ensuring campaigns are planned, measured, and improved in a consistent and effective way

• Establish and raise CRM campaign performance standards across brands, defining best practices for planning, execution, measurement, and optimization

• Lead CRM campaign performance reviews and translate findings into clear business conclusions, decisions, and actionable recommendations
• Build a continuous improvement loop across CRM campaigns, identifying what works, what should change, and where we should test, refine, or scale
• Define campaign logic and planning principles, including audience selection, segmentation, exclusions, personalization, contact frequency, and performance objectives
• Define CRM reporting requirements and work closely with BI and analytics teams to ensure dashboards, reports, and measurement frameworks answer business questions and support decision-making
• Monitor and interpret campaign performance using the right set of metrics and indicators, identifying opportunities, risks, and improvement levers
• Recommend and shape optimization actions based on data, including audience strategy, message sequencing, testing opportunities and campaign design improvements
• Design and promote a test-and-learn approach, including structured experimentation to improve campaign outcomes over time
• Work closely with BI, CX, Digital and other stakeholders to ensure CRM activities are effective, well-measured, and aligned with broader business objectives
• Partner with external agencies and vendors, providing clear briefs, setting expectations, and ensuring high-quality delivery
• Manage CRM budgets (local & global) ensuring accountability and efficient allocation of resources

Please note that only on-line applications will be taken into consideration.

Each person who sends the application will receive information about its status.

At PMI we run the business in line with ethical principles and encourage SpeakUp culture. We care for equal chances and fair treatment. If you find anything that violates these principles in this job offer or the recruitment process, you may contact our Ethics and Compliance Team at PMIEthicsandCompliance@pmi.com. Read more about Ethics&Compliance at PMI – here.