Position Title:  Manager Consumer Insights & Analytics

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. 

You will:

• Build consumer intelligence based on multiple data sources (Market research, Net Promoter System, front-liners, Customer Servise Center), help to uncover consumer pain points, unmet needs, and opportunities, to identify consumer experience gaps and deliver regular insights to close the gaps and guide strategic decisions.
• Own and govern the end-to-end consumer journey across Baltic markets, ensuring a holistic understanding of consumer experience and driving continuous improvement through actionable insights.
• Oversee the Net Promoter System (NPS) process and architecture, ensuring data accuracy, stakeholder engagement, and alignment with global standards. Foster organizational motivation to leverage NPS for business growth.
• Work hand-in-hand with Market Research function to deploy global Market Research tools locally and close local consumer insight gaps leveraging on Consumer Intelligence from other markets.
• Shape local decisions integrating regional/global PMI knowledge or guidelines.
• Initiate and lead targeted research projects based on identified gaps or business needs, collaborating with internal teams and external partners to generate actionable intelligence.
• Act as the internal advocate for the voice of the consumer, promoting consumer-centric thinking across the organization and making sure that consumer preferencies land in consumer experience design.
• Provide consumer-driven insights to inform commercial strategies, resource allocation, and project prioritization.
• Oversee allocated budget, ensuring efficient use of resources. Participate in budget planning and review cycles, and negotiate with third-party vendors when necessary.

We expect that you:

• Have a higher education degree in Marketing, Business Administration or similar.
• Have proven experience in market research.
• Worked in a Baltic business environment with high level of complexity and diversity (different law and requirements/country).
• Demonstrate conceptual and analytical thinking with the ability to interpret complex data and translate insights into actionable strategies.
• Have proven leadership skills, with experience leading cross-functional teams or projects.
• Have excellent project management capabilities, including planning, execution, and stakeholder communication.
• Are fluent in English.

What we offer?

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to improve the lives of a billion smokers.

What else can we offer?

• Comprehensive private medical insurance with 4 plan options—covering outpatient and inpatient care, diagnostics, rehabilitation, preventive checks, vaccinations, dental services, and more. 
• Flexibility of hybrid-work model—work remotely up to 3 days a week while staying connected with your team in the office at least 2 days. In addition - a possibility to work from abroad for up to 20 working days per year.
• Support to set up your home office - get essential IT equipment and a personal allowance of up to €300 gross to create a comfortable, productive workspace.
• Fully covered Life & Personal Accident insurance.
• Yearly vacation allowance of €900 gross paid ahead of the summer season.
• Additional Employer contribution to III Pillar Pension Fund.
• Yearly allowance of €350 gross to invest in your well-being.  Use this allowance for sports activities and gear, health and wellness services, and personal development courses.
• Employee Assistance Program – a confidential support service for you and your family members of legal, financial and psychological counselling 24/7.
• Extra Support for Life’s Big Moments: allowances and additional paid vacation days for causes/events: marriage, childbirth, death of a family member, child disability, 1st September for children starting primary school.
• Unlimited access to digital learning platforms such as Rosetta Stone platform (dedicated to learning various languages), Udemy (global digital learning library) and more.
• Parent Support: Parent Employee Resource Group with helpful webinars on parenting topics; extra pay to help while you are on parental leave; to ease your return from maternity leave, enjoy part-time hours with full pay during your first month back.
• Monetary and appreciation awards available through multiple employee recognition programs
• Various Employee engagement events throughout the year

To join our growing team, apply until August 14th (preferably earlier). Submit your CV in English. 

All applications will be treated confidentially and screened on the on-going basis. Interviews with candidates are planned to take place in the middle of August.

Salary range for this role is 5700 EUR gross to 6800 EUR gross. The final offer will depend on the experience and competencies of the selected candidate.