Position Title:  CRM Sr Specialist

CRM Sr Specialist

Join our E-commerce & CRM team as CRM Sr Specialist, where you will own and develop B2C CRM activities across the Baltic markets - Lithuania, Latvia and Estonia - helping us build stronger consumer engagement, improve retention and grow the value of our consumer database. 

What You'll Do

• Lead B2C CRM activities across Baltic markets, including one-off campaigns, automated journeys, lifecycle communications, experimentation and optimization.
• Analyze CRM campaigns and journeys and turn learnings into clear improvement actions.
• Develop and present regular CRM reporting on core CRM KPIs.
• Work closely with Brand, Commercial, Digital, Legal, Data, IT and external partners to deliver CRM initiatives on time and in line with business priorities and compliance requirements.
• Develop and deploy tools, processes and projects that improve CRM execution, segmentation, automation and efficiency.
• Contribute to the broader digital strategy, ensuring an effective omnichannel consumer experience.
• Apply AI and automation tools to improve CRM segmentation, content creation, testing and campaign personalization, continuously exploring new ways to improve consumer engagement and efficiency.

Skills & Capabilities

• University degree in Marketing, Data Science or a related field.
• Proven experience in CRM, lifecycle marketing, digital communication, loyalty, retention or consumer engagement.
• Experience with modern CRM, marketing automation or ESP platforms. Salesforce Marketing Cloud, ActiveCampaign or similar tools are an advantage.
• Strong analytical skills and ability to translate campaign data, consumer behavior and performance results into practical business decisions.
• Solid understanding of customer segmentation, personalization, testing and performance optimization.
• Strong AI literacy and confidence using AI tools, such as Copilot or GenAI platforms, to support daily work, problem-solving and decision-making.
• Strong project management and organizational skills with a proactive ownership mindset.
• Valid work permit in Lithuania.
• Proficiency in English.

Rewards & Benefits

• Comprehensive private medical insurance with 4 plan options.
• Hybrid work: work remotely up to 3 days per week and from abroad for up to 20 working days per year.
• Home-office support, including essential IT equipment and up to EUR 300 gross allowance.
• Fully covered Life & Personal Accident insurance.
• EUR 900 gross yearly vacation allowance.
• Employer contribution to III Pillar Pension Fund.
• EUR 350 gross yearly well-being allowance.
• Employee Assistance Program offering confidential legal, financial and psychological counselling 24/7.
• Additional allowances and paid vacation days for important life events.
• Unlimited access to digital learning platforms, including Rosetta Stone and Udemy.
• Parent support initiatives, including additional parental leave support and part-time hours with full pay during the first month after returning from maternity leave.
• Employee recognition programs and engagement events throughout the year.

Salary range: EUR 5,026-5,600 gross. The final offer will depend on the experience and competencies of the selected candidate.