Position Title:  Trade Activation Specialist

BE A PART OF A REVOLUTIONARY CHANGE

At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to advance your career in endlessly different directions.

Embracing Diversity, Equity, And Inclusion

We believe that diversity, equity, and inclusion are essential drivers of innovation and success. Our commitment is to create a workplace where everyone feels valued, respected, and empowered to share their unique perspectives.

We celebrate the innovation that diversity fosters and recognize that each employee's capabilities, experiences, and perspectives add value to our teams and our work.

Equal Employment Opportunity

We are committed to providing equal employment opportunity regardless of race, ancestry, colour, religion, marital/family status (including pregnancy), national origin, sex, sexual orientation, gender identity/expression, immigrant and newcomer status, age, citizenship, or disability.

We strive to recognize and value diversity and equity, and to ensure the inclusion of equity-deserving groups and the four designated groups under the Employment Equity Act: women, Indigenous peoples, persons with disabilities, and members of visible minorities. We value, respect, and equally support applicants from these groups.

ABOUT THE ROLE

As a Trade Activation Specialist, you will support the lead for Global Trade Activation by composing, developing, and implementing trade initiatives. These initiatives focus on improving retail partner performance and engagement across the conventional trade area within the Indirect channel. This role will place a strong emphasis on driving incremental volume and strengthening the overall commercial impact within the General Trade segment.

YOUR DAY TO DAY

• Lead the development of multi-platform brand initiatives by defining program mechanics and scope. Handle supporting legal documentation, including trade agreements and T&Cs. Coordinate budgets and volume forecasts to ensure each initiative delivers strong interpersonal value, a solid return on investment, and trade engagement. This role also involves collecting and integrating regional feedback to ensure bottom‑up insights and market expertise are reflected in the development and deployment of all trade programs.
• Lead projects that generate incremental value for the organization by optimizing existing processes, developing new tools, and supporting initiatives across both the Smoke‑Free Products (SFPs) and Combustible portfolios. Collaborate closely with cross‑functional partners to ensure outstanding project execution and deployment. Additionally, support the Manager, Trade Activation (GT) in building and maintaining an accurate, clear national Trade Activation Calendar that collects all planned initiatives and activities for SFPs and combustible products.
• Handling budgets by collaborating with Finance to supervise and report cost estimates, actuals, and accruals across multiple initiatives.
• Oversee the review and approval of trade payments to retail partners nationwide. This role owns the backend setup of trade program initiatives. It defines reporting requirements, coordinates system capabilities, and supports future system improvements to ensure flawless program execution.
• Developing requirements for program performance and significant metric reporting in conjunction with the Commercial Intelligence team for the purpose of deriving actionable insights and analytics for decision making.

YOU ARE THE RIGHT PERSON FOR THIS JOB IF YOU HAVE

• 3-5 years of significant work experience in CPG/FMCG and/or Marketing
• Post-secondary degree in Business Management or Marketing
• Experience working with marketing agencies
• Experience in end-to-end development/deployment of retail trade programs/campaigns/contests
• Strong negotiation and sales skills, as well as leadership capabilities
• Ability to multitask and work in a fast-paced environment
• Strong project management and communication skills
• Experience in analyzing data and deriving key insights to develop a trade program strategy.
• Strong knowledge of PowerPoint and Excel
• Bilingualism or equivalent experience is an asset

WHAT WE OFFER

We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment, and explore. 

Our company fosters excellence in execution and is comprised of dedicated people working together to continue growing our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, flexible work schedules (where applicable), health and wellness programs, and a range of benefits. 

For this position, the salary starts at $106,320

You will also be part of an inclusive, diverse culture where everyone’s contribution is respected. Collaborate with some of the world’s best people and feel like you belong.  

 This job posting is related to an existing vacancy 

WHO WE ARE

Our parent company, PMI, is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products.

RBH is thrilled to announce that we have been officially certified as a Great Place to Work, a testament to our commitment to fostering a positive and inclusive workplace culture. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe.

We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of algorithmic software in the application process to create efficiencies when sorting applicants and facilitating an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca.

FOLLOW US ON SOCIAL MEDIA:

RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/
Facebook: https://www.facebook.com/RothmansBensonHedges/
X: https://twitter.com/RBHinc
RBH website: https://www.rbhinc.ca/

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