Position Title:  Manager CX & CRO - Fixed-Term Contract (18 months)

BE A PART OF A REVOLUTIONARY CHANGE 

At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to advance your career in endlessly different directions.

Embracing Diversity, Equity And Inclusion

We believe that diversity, equity and inclusion are essential drivers of innovation and success. Our commitment is to create a workplace where everyone feels valued, respected, and empowered to share their unique perspectives.

We celebrate the innovation that diversity fosters and recognize that each employee's capabilities, experiences, and perspectives add value to our teams and our work.

Equal Employment Opportunity

We are committed to providing equal employment opportunity regardless of race, ancestry, colour, religion, marital/family status (including pregnancy), national origin, sex, sexual orientation, gender identity/expression, immigrant and newcomer status, age, citizenship, or disability.

We strive to recognize and value diversity and equity, and to ensure the inclusion of equity-deserving groups and the four designated groups under the Employment Equity Act: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups.

About the role

As part of the Digital team, the Manager, CX & CRO reports to the Head of Digital and leads the digital studio team, owning the end-to-end eCommerce experience. This role is accountable for driving online growth by optimizing the customer journey and enhancing omnichannel engagement. You will leverage data, insights, and experimentation to improve conversion, click-through rates, and overall site performance, while ensuring a seamless and customer-centric experience. Balancing commercial objectives with user experience, you will play a key role in delivering impactful digital initiatives that drive both business results and customer satisfaction.

Your day to day

• Own online commercial results, optimizing conversion rates and site performance to achieve revenue and volume targets
• Define and execute the digital business roadmap and customer experience strategy

• Optimize the end-to-end user journey (navigation, content, checkout, campaigns)
• Lead A/B testing, personalization, and experimentation to improve engagement and conversion
• Deliver seamless experiences by balancing user needs with commercial objectives

• Oversee planning, execution, and QA of web content and digital campaigns
• Leverage data and insights to identify opportunities and continuously improve performance
• Share results and recommendations through clear, impactful storytelling

• Manage and coach the digital studio team to deliver high-quality results
• Foster a culture of performance, collaboration, and continuous improvement
• Partner with internal teams to align digital initiatives with broader business goals
• Ensure compliance by working closely with Legal on all relevant activities

What we are looking for

• Strong background in eCommerce and digital marketing.
• Proven track record in driving customer experience and business growth.
• Excellent leadership and team management skills.
• Proficient in optimizing website user experience and conversion rates.
• Analytical mindset with data mining and hypothesis testing abilities.
• Results-driven and focused on achieving targets.
• Innovative thinker with strategic insight.
• Skilled in using CRO tools and implementing UX/UI functionalities.
• Excellent communication and presentation skills.
• Customer-centric with a commitment to delivering exceptional experiences.

What we offer

We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders.

The salary for this position is $126,880.00.

This posting refers to an existing vacancy.

Who we are

Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products.

RBH is thrilled to announce that we have been officially certified as a Great Place to Work, a testament to our commitment to fostering a positive and inclusive workplace culture. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe

We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of an algorithmic software in the application process to create efficiencies when sorting applicants and facilitate an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca.

Follow us on social media:

RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/

Facebook: https://www.facebook.com/RothmansBensonHedges/

X : https://twitter.com/RBHinc

RBH website: https://www.rbhinc.ca/

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