Position Title:  Lead Platform Advancement

BE A PART OF A REVOLUTIONARY CHANGE

At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to advance your career in endlessly different directions.

Embracing Diversity, Equity And Inclusion

We believe that diversity, equity and inclusion are essential drivers of innovation and success. Our commitment is to create a workplace where everyone feels valued, respected, and empowered to share their unique perspectives.

We celebrate the innovation that diversity fosters and recognize that each employee's capabilities, experiences, and perspectives add value to our teams and our work.

Equal Employment Opportunity

We are committed to providing equal employment opportunity regardless of race, ancestry, colour, religion, marital/family status (including pregnancy), national origin, sex, sexual orientation, gender identity/expression, immigrant and newcomer status, age, citizenship, or disability.

We strive to recognize and value diversity and equity, and to ensure the inclusion of equity-deserving groups and the four designated groups under the Employment Equity Act: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups.

ABOUT THE ROLE

The Lead REEV Platform Advancement role is a multifaceted position focused on the management and development of the Fielo, Marketing Cloud, and Experience Builder platforms. This includes ensuring these platforms are optimized for performance, continuously improved to meet business needs, and introducing new features to enhance functionality and user experience. Additionally, the role involves the operational deployment of commercial campaigns, enhancing the user experience (UX) and user interface (UI) design of the RBH Connect platform, and maintaining optimal upload performance.

Impact: This role is crucial for ensuring that our platforms not only meet but exceed user expectations. By optimizing performance, enhancing user engagement, and introducing new features, the REEV Platform Advancement role directly contributes to the overall success and growth of our digital initiatives.

YOUR DAY TO DAY

User Experience and Interface Design:

• • Oversee the UX/UI design of the RBH Connect platform.
  • Conduct user research to understand user needs and preferences.
  • Develop wireframes, prototypes, and design mockups.
  • Collaborate with developers to implement design changes.
  • Continuously test and refine the design to enhance usability and engagement.

Performance Optimization:

• • Monitor and maintain the platform's upload performance.
  • Identify and resolve performance bottlenecks.
  • Implement strategies to ensure the platform operates at optimal levels.

Marketing Cloud Platform Management:

• • Manage and optimize the marketing cloud platform.
  • Ensure seamless execution of marketing campaigns.
  • Drive customer engagement through various channels, including emails, SMS, and notifications.
  • Analyze campaign performance and make data-driven improvements.

Operational Marketing Campaigns Implementation:

• • Plan, execute, and monitor operational marketing campaigns.
  • Coordinate with cross-functional teams to ensure campaign alignment with business objectives.
  • Utilize marketing automation tools to streamline campaign processes.
  • Track and report on campaign metrics to measure effectiveness and ROI.
  • Continuously optimize campaigns based on performance data and feedback.

Campaign Metrics Analysis:

• • Define key performance indicators (KPIs) for marketing campaigns.
  • Monitor metrics such as open rates, click-through rates, conversion rates, and engagement rates.
  • Analyze customer behavior and campaign impact using data analytics tools.
  • Generate detailed reports on campaign performance.
  • Provide insights and recommendations for improving future campaigns based on metric analysis.

Fielo Platform Development:

• • Maintain existing features of the Fielo platform.
  • Introduce new features to enhance functionality and user experience.
  • Collaborate with stakeholders to identify and prioritize new feature development.

WHAT WE ARE LOOKING FOR

• Strong background in UX/UI design.
• Experience with performance optimization techniques.
• Proficiency in managing marketing cloud platforms.
• Familiarity with email, SMS, and notification-based marketing.
• Ability to analyze data and make informed decisions.
• Experience with the Fielo platform or similar systems.
• Excellent communication and collaboration skills.
• Experience in planning and executing marketing campaigns.
• Proficiency in data analytics and reporting.

WHAT WE OFFER

We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options.

This job posting is related to an existing vacancy and the salary is $123 180.

WHO WE ARE

Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products.
 

RBH is thrilled to announce that we have been officially certified as a Great Place to Work, a testament to our commitment to fostering a positive and inclusive workplace culture. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe

We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of an algorithmic software in the application process to create efficiencies when sorting applicants and facilitate an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca.

 

FOLLOW US ON SOCIAL MEDIA:
 

RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/
Facebook: https://www.facebook.com/RothmansBensonHedges/
X : https://twitter.com/RBHinc
RBH website: https://www.rbhinc.ca/

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