Position Title:  Integrated Media & Social Strategy Sr Specialist

Integrated Media & Social Strategy Sr Specialist

Rothmans, Benson & Hedges Inc. (RBH), an affiliate of Philip Morris International (PMI), is transforming its business to deliver a smoke-free future. Our transformation depends on people ready to learn, collaborate and challenge the status quo. At PMI, you will be empowered to contribute, develop your capabilities and explore new career paths.

We want everyone to feel the joy of belonging. That starts with a fair, inclusive and accessible hiring experience where candidates are welcomed for the diverse perspectives and experiences they bring.

About the Role

The Integrated Media & Social Strategy Sr Specialist leads market strategy and governance for amplification and social media across current and future product categories. The role connects brand, commercial and experiential priorities across owned, earned, shared and paid channels to strengthen consumer engagement and business impact.

What You'll Do

• Lead amplification and social media strategy, priorities and governance.
• Develop integrated amplification for launches, campaigns, retail activations and business priorities.
• Connect brand, commercial, digital, CRM, retail, media and experiential plans.
• Define KPIs and translate audience and performance data into recommendations.
• Optimize investment based on priorities, audience behaviour and expected impact.
• Partner with Legal, Compliance, External Affairs and Brand teams to deliver compliant solutions.
• Manage agencies, media partners, platforms and external stakeholders.

Skills & Capabilities

Must-haves:

• Degree in Marketing, Communications or a related field, or equivalent experience.
• 4+ years of experience in marketing, media amplification, project coordination or a related field.
• Experience with integrated, multi-channel campaigns and multiple stakeholders.
• Knowledge of social media, influencer marketing, events and non-traditional media.
• Strong analytical, reporting and KPI capabilities.
• Experience working with agencies, media or external partners.
• Strong communication, stakeholder management and presentation skills in English.
• Sound judgment in a highly regulated environment.

Nice-to-haves:

• Experience with product launches, retail activations or experiential programs.
• Experience negotiating partnerships or optimizing media investment.

Rewards & Benefits

We offer opportunities to grow across business functions and develop your professional expertise, business understanding and leadership capabilities. Employees receive a competitive total rewards package, which may include flexible work arrangements where applicable, health and wellness programs, incentives and benefits.

Salary: $106,848.00 

Vacancy status: This job posting is related to an existing vacancy.

Application Process

The selection process is expected to include an application review, recruiter conversation, hiring manager interview and additional interviews, where applicable.

Equal Opportunities & Accessibility

We are an equal opportunity employer committed to an inclusive and accessible workplace. If you require accommodation during recruitment, selection or employment, we will work with you to remove barriers. If you are unable to apply online or require accommodation during recruitment, contact AODA.RBH@rbhinc.ca.

Use of Artificial Intelligence

We use artificial intelligence in the form of algorithmic software to create efficiencies when sorting applicants and facilitate screening. The software does not autonomously reject candidates and requires human intervention when screening relevant applications.