Position Title:  Inkompass Head Office - Consumer Experience and Marketing intern

BE A PART OF A REVOLUTIONARY CHANGE

At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to advance your career in endlessly different directions.

Embracing Diversity, Equity, And Inclusion

We believe that diversity, equity, and inclusion are essential drivers of innovation and success. Our commitment is to create a workplace where everyone feels valued, respected, and empowered to share their unique perspectives.

We celebrate the innovation that diversity fosters and recognize that each employee's capabilities, experiences, and perspectives add value to our teams and our work.

Equal Employment Opportunity

We are committed to providing equal employment opportunity regardless of race, ancestry, colour, religion, marital/family status (including pregnancy), national origin, sex, sexual orientation, gender identity/expression, immigrant and newcomer status, age, citizenship, or disability.

We strive to recognize and value diversity and equity, and to ensure the inclusion of equity-deserving groups and the four designated groups under the Employment Equity Act: women, Indigenous peoples, persons with disabilities, and members of visible minorities. We value, respect, and equally support applicants from these groups.

ABOUT INKOMPASS

Real Projects, Real Challenges, Real Impact. 

Embark on a journey of self-discovery with our summer internship program! 

At Rothmans, Benson & Hedges Inc. (RBH), we’ve chosen to do something incredible. We’re transforming our business and building our future with one clear purpose – to deliver a smoke-free future. We are disrupting our company from the inside out. Our transformation is redefining every area of our business. From where and how we make and sell our products to how we engage our consumers and society. 

Why This Opportunity is Perfect for You: 

This internship program offers you the chance to discover yourself through diverse challenges and cultural experiences, preparing you for a fulfilling career.  

Your fresh perspective and positive mindset can drive our smoke-free future. You will collaborate on meaningful projects, making this the ideal start to your career for several reasons: 

• Discover yourself through day-to-day and project-based work. 

• Build and enhance your capabilities while gaining exposure to a corporate environment. 

• Work directly with senior executives and cross-functional teams to develop practical skills. 

ABOUT THE ROLE

Marketing and Digital:

You’ll find innovative ways to communicate a remarkable commercial change, transforming your career in the process. Experience the excitement of a 24/7 media operation and gain skills and exposure.

Consumer Experience : 

Pioneer new products and connect with customers. Turn market insights into effective marketing and commercial strategies, driving our smoke-free revolution. 

YOUR DAY TO DAY

depending on the role 

P1 Portfolio Intern

• Assist in the development and deployment of an overarching product plan, from developing launch communication plans to making the product available in direct and indirect channels.
• Ensures all marketing material for the product portfolio is relevant. Works with functional partners to ensure all activity across the business is aligned with brand guidelines and delivers on brand strategy.
• Performs analysis of many data points, inclusive of consumer, sales and financial, at a national and regional level, to identify opportunities for growth and profitability within the portfolio.
• Lead business proposals that drive incremental growth for product offers and product communications
• Assist in the development and execution of all offline consumer education/engagement initiatives
• Planning and developing all deployment details, and monitoring in-field execution, as well as ongoing offline competitive analysis and monitoring    
• Collaborate with cross-functional teams and other internal stakeholders to effectively execute against business plans.
• Prepare and analyze reports on the performance of ad hoc activations.

Consumer Experience intern

• Support the CX Retention & Loyalty Team in conducting market research for various loyalty programs across different industries, and determine best practices to address consumer needs
• Monitor and report on current loyalty program, support enhancement initiative for seamless consumer journey across different touchpoints & channels
• Identify & design enhancements to the loyalty program by conducting a consumer study, leveraging NSS & any identified gaps
• Integrate new features into loyalty platform to enhance UX & consumer engagement
• Participate in creating tactical activities to drive engagement with the loyalty platform
• Proactively identify consumer pain points and feedback from loyalty programs
• Take part & design FFWD experiments to validate assumptions to improve consumer experience and customize offers.
• Connect, interpret and present patterns in unstructured data to showcase loyalty program performance & identify any trends that need to be actioned upon
• Work with cross-functional teams to better understand our business, and support in driving initiatives to support business priorities.

Product Executive Intern

• Assist in the development and deployment of overarching product plan
• Ensures all marketing material for product portfolio is relevant. Works with functional partners to ensure all activity across the business is aligned with brand guidelines and delivers on brand strategy.
• Performs analysis of many data points inclusive of consumer, sales and financial, at a national and regional level, to identify opportunities for growth and profitability within the portfolio.
• Lead business proposals that drive incremental growth about product offers
• Assist in the development and execution of all offline consumer education/engagement initiatives
• Planning and developing all deployment details, and monitoring in-field execution, as well as ongoing offline competitive analysis and monitoring    
• Collaborate with cross-functional teams and other internal stakeholders to effectively execute against business plans.
• Prepare and analyze reports on the performance of ad hoc activations.

Brand Engagement Intern

• Analyze consumer insights, sales data and market trends aimed to optimize product offers and marketing programs.  
• Assist in the planning and development of marketing strategies aimed at growing our Smoke Free Products portfolio. You will help shape product offerings and marketing programs that guide adult consumers through all phases of the consumer journey – acquisition, conversion, and retention. 
• Manage ongoing maintenance of our portfolio of special product offers & bundles; measuring and tracking performance, optimizing product offers to maximize performance, and coordinating deployment with key stakeholders. 

• Lead the development and execution of all offline consumer education initiatives, including Legal Age Meeting Places, festivals, and Cinema activations. This includes strategic planning, agency sourcing and management, developing all deployment details, and monitoring in-field execution. 
• Any other ad hoc activities to support organizational projects 

Digital Integrated Marketing Intern

• Support the campaign execution with QA and testing
• Ensure data integrity of system records to support marketing campaigns
• Prepare marketing activity reports and metrics on a weekly basis
• Learn and leverage an array of tools, such as Salesforce Marketing Cloud
• Support the Campaign Operation team with campaign execution processes
• Provide feedback on test emails to ensure best practices before final deployment

WHAT YOU NEED TO APPLY

• Graduation year of 2026, 2027 or 2028 (2nd, 3rd, and 4th-year undergraduate students) as well as MBA students

• Ongoing diploma in Marketing, Business, Branding or any related fields
• Strong collaboration and communication skills 

• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook 

• Creativity, curiosity, and a proactive team player attitude 

• Strong attention to detail and organizational skills 

• Availability to be physically in Toronto from April 28th to August 26th  

• Excellent command of written English 

Evaluation Process

Applicants who meet the criteria will be invited for a video interview to assess communication, team-building, and problem-solving skills. Successful candidates will then complete an online assessment to evaluate analytical skills. Top applicants will be invited to the Virtual On-Ground Assessment (VOGA), where they will meet with our team. 

Application Deadline: January 29th, 2026 

Info Sessions: 

Join our info sessions on January 14th to ask questions, meet past interns, and learn more about the program. Instructions for joining will be shared soon. 

Please be informed that our recruitment process incorporates AI technology for unbiased and efficient candidate evaluation at the virtual interview stage of the process. 

WHAT WE OFFER

We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment, and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. 

Our internship program offers a base salary of 25$ per hour and a full-time schedule.

You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.   

After the summer, we offer opportunities to extend on a Part-time/Full-Time basis during the next semester, contract positions, as well as the possibility to be hired permanently for students who are close to graduation, if an opportunity becomes available and following a regular recruitment process.  

For any internship position at the Head Office, you will be required to be physically at the office from Monday to Wednesday (subject to changes at the discretion of the company) 

WHO WE ARE

Our parent company, PMI, is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products.

RBH is thrilled to announce that we have been officially certified as a Great Place to Work, a testament to our commitment to fostering a positive and inclusive workplace culture. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe.

We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of algorithmic software in the application process to create efficiencies when sorting applicants and facilitating an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca.

FOLLOW US ON SOCIAL MEDIA:

RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/
Facebook: https://www.facebook.com/RothmansBensonHedges/
X: https://twitter.com/RBHinc
RBH website: https://www.rbhinc.ca/