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Position Title:  Brand Experience Executive (12 months contract)

Date:  Apr 14, 2025
Requisition ID:  10077
Work Location: 

Toronto, ON, CA, M3B 3L1

BE A PART OF A REVOLUTIONARY CHANGE


At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to advance your career in endlessly different directions.

 

Embracing Diversity, Equity, And Inclusion

 

We believe that diversity, equity, and inclusion are essential drivers of innovation and success. Our commitment is to create a workplace where everyone feels valued, respected, and empowered to share their unique perspectives.

 

We celebrate the innovation that diversity fosters and recognize that each employee's capabilities, experiences, and perspectives add value to our teams and our work.

 

Equal Employment Opportunity

We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, marital/family status (including pregnancy), national origin, sex, sexual orientation, gender identity/expression, immigrant and newcomer status, age, citizenship, or disability.

 

We strive to recognize and value diversity and equity, and to ensure the inclusion of equity-deserving groups and the four designated groups under the Employment Equity Act: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups.

 

Your Day-to-Day

 

 The Brand Experience Executive will be responsible for delivering exceptional consumer and brand experiences through direct LANUs interactions, as well as planning and hosting events and experiential activations. This role involves engaging with LANUs to ensure they have a deep understanding of our products, categories, and brand values. Additionally, the executive will lead and execute experiential activations, including festivals and concerts, to enhance the brand experience. This includes hosting targeted activations, interacting with LANUs, and maintaining the event's energy and flow. The ideal candidate will possess a charismatic presence, excellent public speaking skills, and the ability to connect with diverse LANU audiences.

You Will Be Accountable For:

  • Activation Planning and Hosting: Plan, organize, and host brand experiential events. Serve as the primary lead for all exclusive SFP consumer activations. Engage and interact with consumers to create a welcoming and enjoyable atmosphere.
  • Consumer Journey Development: Collaborate with the agency, CX Teams and the Manager of Experiential Marketing to prepare and follow a detailed journey, ensuring all key touchpoints are covered. Build contingencies for any issues or unexpected situations that may arise during the events/activations with professionalism and poise.
  • LANU Engagement: Interact with LANUs directly to provide product information, answer questions, and resolve issues. Maintain the activation energy and flow, keeping the audience engaged and the event on track.
  • Educational Content Delivery: Deliver engaging and informative content, including sampling, guided trials, and category education, during LANUs interactions. Always maintain a positive and professional image of the brand.
  • Content Creation: Collaborate with the agency, Brand team and the Manager of Experiential Marketing to develop content for delivery at various consumer interactions.
  • Coordinate with Teams: Work with marketing, sales, and product teams to ensure educational content is accurate and consistent. Ensure event logistics and planning are well communicated.
  • LANUs Feedback Collection: Gather and report on LANUs feedback to understand their educational needs and improve their experience.
  • Staff Support: Assist in training the activation hostess and staff to provide exceptional customer experience and product knowledge.
  • Brand Guidelines Compliance: Represent the brand positively and professionally, aligning with the company's values and image. Ensure all educational materials and interactions follow the brand’s guidelines and regulations.
  • Performance Reporting: Track and report on the success of the activation, LANUs interactions and educational initiatives.

You Are the Right Person for This Job If You:

  • Education: Have a Bachelor’s degree in Marketing, Communications, Education, or a related field.
  • Experience: Have experience in experiential marketing, event planning, brand management, marketing, education, or a related role.
  • Skills:
    • Strong communication and interpersonal skills.
    • Excellent organizational and event planning abilities.
    • Creative thinking and problem-solving skills.
    • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
    • Ability to work collaboratively with cross-functional teams.

Preferred Qualifications:

  • Experience in experiential marketing, event planning (including festivals and concerts), and consumer engagement activations.
  • Knowledge of digital marketing and social media platforms.
  • Familiarity with customer feedback tools and analytics.

Working Conditions:

  • This position may require occasional travel for events and meetings.
  • Ability to work flexible hours, including evenings and weekends, as needed.

 

 

WHAT WE OFFER

We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment, and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options.

For this position, the salary range is between $95,380 based on the experience level

 

WHO WE ARE

Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products.
 

RBH is thrilled to announce that we have been officially certified as a Great Place to Work, a testament to our commitment to fostering a positive and inclusive workplace culture. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe.

We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of an algorithmic software in the application process to create efficiencies when sorting applicants and facilitating an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca.

 

 

FOLLOW US ON SOCIAL MEDIA:
 

RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/
Facebook: https://www.facebook.com/RothmansBensonHedges/
X: https://twitter.com/RBHinc
RBH website: https://www.rbhinc.ca/

#RBH

 

 

 

 

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