Position Title:  Manager, Digital Analytics

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes a huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

The scale of our transformation means we’re effectively building a vast new business at a pace. In P&C (People & Culture – our HR function), we have a huge part to play, defining and shaping our new customer-focused culture, organizing functions to work more effectively together, and attracting the best talent with new types of skills to join us.

Position Summary:

We are seeking a highly skilled and strategic Assistant Manager for Digital Analytics to take care of our digital-centric analytics initiatives. This role will be responsible for driving insights across digital activation and sales forecasting and performance, consumer behavior in digital, and digital campaign effectiveness. The ideal candidate will bring a strong analytical mindset, hands-on technical skills, and a collaborative spirit to influence business decisions and optimize digital performance.

Key Responsibilities:

• Develop Digital Analytics Roadmap and drive
  Lead the development and execution of digital analytics strategies, with a focus on consumer engagement, loyalty behaviors, and lifecycle progression across digital touchpoints.

• Online User Journey Analysis
  Analyze user behavior across digital touchpoints to identify friction points, conversion opportunities, and repeat participation drivers, and long‑term engagement and loyalty trends.

• Digital Campaign and Channel Performance Reporting
  Deliver comprehensive performance reports for digital channels activation (paid media, CRM, UI/UX, SEO) on regular cadence. Develop reports for digital-initiated and digital-participated campaigns (e.g., web-based campaign), integrating data from paid, earned, and owned media.

• Digital Initiatives Enablement

Work with digital planners to build digital strategies and contextualize digital initiatives. Provide data proof and benchmarks for business hypothesis from the planners to solidify the initiative logic. Track the performance after the implementation of digital initiatives and provide improvement plans.

• Cross-Functional Collaboration
  Partner with marketing, CX, portfolio, and IT teams to align analytics efforts with business goals and ensure data-driven decision-making.
• Vendor & Stakeholder Management
  Manage relationships with external analytics vendors and internal stakeholders to ensure timely delivery of insights and reporting.

• Data Governance & Quality
  Ensure data accuracy, consistency, and integrity across platforms and reporting tools.

Qualifications & Requirements:

• Experience:
  Minimum 7 years of experience in digital analytics, preferably in a consumer-facing or eCommerce environment. Proven experience in analyzing digital engagement performance and integrating insights across digital channels.

• Technical Skills:
  • Advanced proficiency in Excel and PowerPoint for data analysis and storytelling.
  • Working knowledge of SQL for querying and transforming data.
  • Hands-on experience with Google Analytics (GA4 preferred).
  • Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
  • Fluency in Japanese and English

• Soft Skills:
  • Strong business acumen and ability to translate data into actionable insights.
  • Excellent communication and presentation skills.
  • Demonstrated ability to manage cross-functional teams and external vendors.

Preferred Qualifications:

• Experience in a regional or global role with exposure to diverse digital ecosystems.
• Knowledge of customer data platforms (CDPs), tag management systems, or marketing automation tools.
• Familiarity with privacy regulations and data compliance in digital analytics.
• Japan market experience

What we offer

Our success depends on anyone who brings to work a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment, and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.