Position Title:  Lead HORECA

Philip Morris International: Building a Smoke-Free Future

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. 

Purpose of the Position:

-Role will manage our HORECA HNB (Heat-Not-Burn) channels and further develop new HNB chains/touch points beyond our existing HORECA HNB channels to

   further penetrate our Smoke Free Vision.

 -Scope will be to manage chain operators out of our 37 business partners and 1,600 exisiting touch points and further expand to untapped chains to support

   the further development of new HNB channels where commercial activities can be conducted and to sesure our O2O Omni channel journey.

- Also depending on role, member will be in charge of our major event executions represented by sponsorship and deployment of IQOS HNB

 -Support supervisor regarding strategy building, annual planning and overall budget management for the development of new HNB Channels as Professional

   Channel, HORECA Activation Team.

- Also, key is to secure not only effective HNB touch points, but to secure the deployment of our commercial activities leveraging our HORECA Self Engagement

  Platform to further enforce our O2O bridging, driving offline channel consumers to our on line content and vice versa to secure a Omni Channel experience.

- Establish robust and scalable IQOS HORECA HNB touch point/event platforms with a complied HNB environment securing IQOS exclusivity of

   branding and promotional activities to maximize IQOS brand experience, physical media channels.

Accountabilities

ACCOUNTABILITY 1: Maintain as well as Identify untapped new business opportunities beyond existing chains/Touch Points

 -Identify business opportunities and negotiate with key potential channel senior management stakeholders to become smoke free environment as

  well as securing IQOS branding and commercial activities to further penetrate Smoke Free Vision and build a HNB infrastructure that will deliver impact to

  overall business.

 -Marking all our HNB touch points as  IQOS Spots to further enforce increased awareness as well as penetrating  our competitive advantage and  leader as the

  No.1 brand in HNB category.

 -Data base analytics and assessment of the channel, ie: Self Engagement connecting our offline and online channels. Traffic and consumer research will be key driving factors.

 -Continuously build business relationships and network amongst key channels which lead to further HNB business opportunities.

ACCOUNTABILITY 2: Lead Pilot/Projects and Assessment for Future Business Impact, Contribution

 -Simultaneously lead and assess various assigned pilots /project across Professional Channel team to identify future HNB channels which will drive further

   business impact to our HNB Brands.

- Key responsibilities will include

　1) Develop overall strategy, detailed plan and oversee activity deployment of pilots/projects (Environment / PR / Engagement) through cross functional

        collaboration with key stakeholders (Channel Activation, Commercial Planning, Marketing, Legal/External Affairs, Digital etc)

   2) Design the mechanics for each channel/TP within the framework of the consumer journey channel strategy, touchpoint strategy and consistent

       content strategy for each program.

   3) Internal presentation, escalating timely updates and PBOS management for responsible projects

   4)  Timely and full delivery of all relevant KPIs for responsible pilot for assessment

   5)  Create project frameworks and process maps (BAU) for each platform.

   6) Work with cross-functional teams to put in place tracking mechanisms and measurement framework

   7) Periodic reporting and final project evaluation / review for responsible projects

   8) Financial estimation and ROI management (maximizing gains and reducing costs)

ACCOUNTABILITY 3: Support Supervisor by taking lead of key strategic planning and solutions.

 -Support supervisor regarding strategy building, annual planning and overall budget management related to HORECA channel on

  top of one's routine roles and responsibilities as HORECA Activation Team member.

 -Lead Initiative management to ensure key business initiatives are aligned on operational feasibility with targeted consumer experience by closely

   collaborating with Programs, Digital and Governance teams in Customer Service organization.

 -Proactively propose solutions to internal stakeholders gained from consumer feedback to ensure PMJ business initiatives better reflect consumer

  requirements in a timely manner.

ACCOUNTABILITY 4: Lead cross functional collaboration.

 -Collaborate with cross functional internal stakeholders (Channel Activation, Commercial Planning, Marketing Teams, Legal, External Affairs, Finance and Procurement) to

   improve business efficiency and contractual processes in alignment of our business guidelines.

 -Ensure business partners, relevant vendors follow all policies and procedures such as good conversion practices

 -Maximize business partner Senior Management members and collect support anticipating upcoming RHPA(Revision of Health Promotion Acts) Indoor smoking regulations.

ACCOUNTABILITY 5: Budget and Account Management

 -Accountable for management of financials related to annual contract fee and execution costs per TP (Touch Point) and Channel in accordance to expansion.

 -Assess ROI of each TP/channel based on quarterly investment and execution results and identify improvement areas,

- Prepare data to feed into key reports based on the structure and framework set by supervisor.

Requirements

《Education/Language》

・Education: College/University

・Language English Fluent preferable, Japanese Fluent

・PC Skills: Excel, Word , PowerPoint

《Other skills/Experiences》

・Relevant experience in CRM, consumer engagement, planning, project management.  Specific experience working on customer retention strategies with cross-functional stakeholders from local and global teams.  Experience managing and developing a team.

《Competencies》

・LEARNING / COLLABORATION / ENTREPRENEURSHIP / AGILITY / COMMUNICATION / IMPACT / LEADING

・Decision Quality, Strategic Agility, Process Management, Perspective, Drive for Results, Managing Teams

・Understanding of consumer strategy and engagement deep experience developing activations through both online and offline touchpoints and how these touchpoints interact utilizing our O2O strategy.  Experience with both digital and physical content strategy including experience with key chain operators and management as well as understanding of agency and vendor management.  Understanding of consumer trends and how they apply our industry.   Ideally, some experience working with CRM Platforms such as Salesforce.  High familiarity with Microsoft Office Suite (PowerPoint, Excel, Word).  Previous experience working with project management tools such as Teamwork.

WHAT WE OFFER

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours – we’ll empower you to take risks, experiment and explore
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress
• Take pride in delivering our promise to society: to improve the lives of a billion smokers

PMI is an Equal Opportunity Employer.