Position Title:  Portfolio & Consumer Value Lead

Philip Morris Georgia is lookin for Portfolio & Consumer Value Lead. 

The purpose of the job is to lead brand strategy development and execution across all channels to strengthen consumer engagement in Georgia.

Key Responsibilities

• Strategic Brand Management:
  Adapt global brand guidelines to the local market, drive brand visibility, and foster emotional consumer connections.

• 360° Brand Building:
  Develop cohesive marketing assets and communication plans across channels; align with CRM, Digital, Acquisition & Retention teams.

• Market Strategy & Execution:
  Implement market portfolio strategy, identify campaign opportunities, and ensure alignment with global identity.

• Campaigns & Events:
  Launch brand campaigns and impactful events, manage toolkits and communication materials, and track performance metrics.

• Team & Partner Management:
  Lead the marketing team’s daily operations, manage timelines, evaluate performance, and collaborate with external agencies.

• Sustainability & Budget:
  Integrate sustainability into initiatives and optimize marketing budgets for maximum ROI.

Required Skills & Competencies

• Strategic thinking with a strong consumer-centric approach

• Excellent cross-functional collaboration and stakeholder management skills

• Strong analytical and decision-making abilities

• Innovative mindset with the ability to localize global strategies

• Fluent English; Georgian and/or Russian is an asset

Experience & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field

• 5+ years of proven experience in brand management, marketing strategy, or portfolio management in FMCG or similar industries

• Track record of leading 360° brand campaigns and managing cross-functional teams

• Experience in agency and budget management, with focus on measurable impact