Position Title:  Brand & portfolio development senior executive

Key Responsibilities:

• Contribute to development and implementation of comprehensive brand strategies, positioning, and guidelines to ensure consistent and impactful representation across all channels.
• Identify target customer segments and tailor marketing messages, media channels, and campaigns to maximize brand appeal and engagement.
• Design and execute innovative brand engagement initiatives that build deep connections with customers and reinforce brand equity.
• Curate compelling content that tells the brand story and is relevant to the audiences, supporting the brand through offline and digital activations.
• Oversee the creation and distribution of marketing materials, ensuring all touchpoints reflect the brand’s identity and strategy.
• Monitor and analyze the effectiveness of brand marketing and engagement campaigns, using data-driven insights and consumer feedback to optimize performance and fine-tune activation tactics.
• Manage allocated budgets for communication, marketing, and engagement activities, ensuring efficient and impactful use of resources.
• Coordinate with cross-functional teams to ensure consistent communication, cohesive execution, and achievement of business goals.
• Adapt global strategies to local market needs, considering cultural differences and consumer preferences.
• Build and maintain relationships with external partners and vendors to support campaign execution.
• Support junior colleagues as needed, providing guidance on processes and best practices. Lead small projects or parts of larger initiatives as needed.
• Address moderately complex challenges by integrating market and consumer data, engagement metrics, and creative problem solving to maximize brand impact.

Requirements:

• Bachelor’s degree, preferably in Business Administration, Marketing, PR, or Communication.
• Additional qualifications in Digital Marketing or Trade Marketing will be considered an advantage.
• 3–5 years of experience in marketing roles within an international FMCG environment.
• Background in positions such as Brand Manager, Marketing Manager, or Head of Marketing.
• Strong understanding of brand development, digital tools, and consumer-driven marketing strategies.

Skills & Competencies:

• Brand strategy & consumer engagement
• Digital & content marketing
• FMCG market understanding
• Strong analytical & problem‑solving skills
• Project & budget management
• Cross‑functional collaboration
• Fluent English
• Proficiency in MS Office