Position Title:  Sr. Brand Communication Executive

At Philip Morris International (PMI), we are transforming our business to deliver a smoke-free future.

As part of this transformation, we are looking for a Senior Brand Communication Executive to help shape how IQOS engages with adult consumers across Taiwan. This role plays a key part in executing integrated brand communication initiatives that strengthen brand relevancy, amplify consumer engagement, and support commercial growth within a highly regulated environment.

Working closely with local, regional, and global stakeholders, you will help bring brand strategies to life through compelling communication platforms, impactful campaigns, and meaningful consumer touchpoints. This is an exciting opportunity for a commercially minded marketing professional who enjoys turning insights into action and delivering high-quality campaigns from concept through to execution.

What You'll Be Doing

• Support the development and execution of IQOS brand communication strategies aligned with Taiwan's commercial and brand objectives.
• Translate consumer insights, market dynamics, portfolio priorities, and business objectives into clear communication plans and messaging frameworks.
• Develop communication briefs, presentations, proposals, and campaign materials in collaboration with regional, global, and agency partners.
• Execute integrated marketing communication campaigns across multiple consumer and trade touchpoints.
• Adapt global and regional communication assets to ensure relevance for the Taiwan market while maintaining brand consistency.
• Support the development of content, campaign toolkits, communication materials, event assets, and engagement programs.
• Monitor consumer trends, competitive activities, and market developments to identify opportunities for communication optimisation.
• Coordinate cross-functional stakeholders across Portfolio, Commercial, CRM, Trade Activation, Digital, Legal, Corporate Affairs, and external agencies.
• Manage project timelines, deliverables, approval processes, and agency outputs to ensure effective campaign execution.
• Track campaign performance and communication effectiveness, providing recommendations for continuous improvement.
• Support budget management and ensure effective allocation of resources across communication initiatives.
• Ensure all communications and marketing activities comply with Taiwan regulations, PMI Marketing Code requirements, and internal governance standards. [Senior Bra...on Exec JD | Word]

We're Looking For

• 5+ years of experience in Brand Communication, Brand Management, Marketing, Campaign Development, Integrated Marketing Communications, or related disciplines.
• Experience within FMCG, consumer goods, lifestyle brands, or multinational organisations is highly desirable.
• Strong understanding of brand building, campaign development, communication planning, and consumer engagement.
• Ability to translate business priorities and consumer insights into effective communication initiatives.
• Experience managing agency partners, creative development processes, and communication asset production.
• Excellent project management skills with the ability to manage multiple deadlines and stakeholders simultaneously.
• Strong communication, storytelling, presentation, and stakeholder management capabilities.
• Experience working across cross-functional teams in a fast-paced commercial environment.
• Strong analytical skills and the ability to interpret performance metrics, campaign results, and consumer insights.
• Strong English and Chinese communication skills, both written and verbal.
• Advanced proficiency in PowerPoint, Excel, and Microsoft Office applications.
• Understanding of compliance requirements and marketing governance within regulated industries would be advantageous. [Senior Bra...on Exec JD | Word]

What We Offer

• A competitive salary package and comprehensive benefits offering.
• The opportunity to contribute to one of PMI's most important transformation journeys.
• Exposure to regional and global marketing teams, campaigns, and best practices.
• The chance to help shape how adult consumers engage with IQOS in Taiwan.
• A collaborative and high-performing environment that encourages innovation and continuous learning.
• Significant cross-functional exposure across Commercial, Portfolio, CRM, Digital, Trade Activation, and Corporate Affairs.
• Ongoing career development opportunities within a global organisation committed to transformation and growth.

Why Join PMI?

At PMI, we're building a future focused on better alternatives and meaningful innovation. This role offers the opportunity to influence how one of the world's leading smoke-free brands engages with adult consumers, while developing your expertise in brand communication, integrated marketing, campaign execution, and consumer engagement within a dynamic international business.