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Position Title:  Manager Trade Activation Planning

Date:  Mar 10, 2026
Requisition ID:  23465
Work Location: 

Taipei, Taipei City, TW

Manager, Trade Marketing 

(Internal Title: Manager, Trade Activation Planning) 

At PMI, we're transforming our business and shaping a smokefree future. As part of this journey, we're looking for a Manager, Trade Marketing to bring our commercial strategy to life through impactful instore and channel activations. 

 

What You’ll Do 

  • Turn trade and commercial strategy into clear activation plans across retail channels. Independently drive end-to-end execution, defining how to deliver, push forward, and close projects with excellence. 

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  • Manage the activation calendar, ensuring all the activations (including but not limited to trade education, trade events, POS materials/asset deployment) land on time, in full, and at expected quality.  

  • Coordinate with Sales, Key Accounts, Legal, External affairs, Marketing and other cross-functional teams to align requirements, resolve discrepancies, and keep decisions moving forward.Oversee vendors and agencies to deliver high-quality execution. 

  • Track performance and provide insights to improve future activations. 

  • Support budget tracking and process improvements. 

Shape 

What We're Looking For 

  • Experience in trade marketing, retail activation, sales operations, or key accounts. 

  • Strong understanding of retail and channel dynamics. 

  • Proven ability to drive end-to-end project execution, including timeline control, risk management, vendor management, and cross-team alignment. 

  • Strong communication skills in English and Mandarin. 

  • Analytical mindset with ability to evaluate initiative effectiveness, generate insights, and recommend actionable improvements. 

 

  • Experience in events, trade activations, POSM/asset production, or store-level execution is a strong plus. 

  • Background in FMCG or regulated industries preferred. 

  • Comfortable navigating ambiguity with structure, making sound decisions, escalating risks appropriately, and staying agile as priorities evolve. 

Shape 

Why Join Us? 

  • Make a direct impact on how our products show up in the market. 

  • Work in a dynamic, collaborative environment. 

  • Be part of a major global transformation. 

  • Grow your career across multiple paths. 

 

Apply now »