Position Title:  Manager Brand Retail

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Manager Direct Retail – Taiwan

At PMI, we’re transforming our business for a smoke‑free future—and our Direct Retail channel plays a crucial role in bringing this vision to life. As we continue to elevate the consumer experience across Taiwan, we are looking for a Manager, Direct Retail to lead our national Direct Retail strategy and operations.

This is a unique opportunity to shape the future of our retail experience, partner closely with key business stakeholders, and drive high‑impact initiatives across one of our most important markets.

About the Role

As the Manager Direct Retail, you will lead the end‑to‑end go‑to‑market and operational strategy for PMI’s Direct Retail channel across Taiwan. You will ensure flawless consumer experience delivery, execution excellence, vendor and partner management, and continuous capability building within your team and our wider retail ecosystem.

You will work closely with Direct Retail business partners, national commercial teams, and cross‑functional stakeholders to deploy our smoke‑free future (SFP) strategy, maximize retail performance, and strengthen our presence across Taiwan.

This role is ideal for a passionate retail leader with experience in high‑traffic, consumer‑facing environments who thrives in a fast‑paced, transformational setting.

What You’ll Be Doing

Retail Strategy & Consumer Experience

• Design and deploy the end‑to‑end Direct Retail go‑to‑market strategy, ensuring all initiatives are built around consumer needs and aligned with PMI’s SFP strategy.
• Continuously enhance service quality and retail execution excellence across all retail locations.

Partner Collaboration & Performance Management

• Collaborate closely with Direct Retail business partners to maximize commercial outcomes and ensure alignment with PMI’s national strategy.
• Support partners through capability building, performance reviews, operational feedback, and deployment of commercial mechanics (pricing, incentives, visuals, promotions).

Operational Excellence & Execution Audit

• Oversee execution of all retail support activities and conduct regular audits on appearance, operations, compliance, and execution gaps.
• Ensure timely reporting, rapid problem‑solving, and implementation of corrective actions.

Territory & Infrastructure Optimization

• Assess retail channel performance across Taiwan and propose opportunities to optimize retail deployment and productivity.
• Integrate NPS feedback and other consumer insights into continuous improvement plans.

Budget Ownership

• Manage the national Direct Retail budget with strong ROI discipline.
• Allocate resources effectively and adapt plans based on business dynamics.

People Leadership & Capability Building

• Develop and lead a high‑performing retail operations team.
• Drive a culture of collaboration, accountability, continuous learning, and operational excellence.

Integrity, Compliance & Safety

• Ensure full adherence to PMI policies, marketing guidelines, and local regulatory requirements.
• Promote a culture of safety, responsibility, and ethical behavior across all retail operations.

Who We’re Looking For

• Minimum 5 years of FMCG experience in commercial, retail, or consumer‑facing roles.
• At least 2 years of team leadership or project leadership experience.
• Hands‑on retail operations, channel management, or consumer engagement experience in Taiwan.
• Strong business acumen with experience managing KPIs, budgets, and performance metrics.
• Skilled in stakeholder management, partner collaboration, and operational improvement.
• Strong analytical ability, structured communication, and data‑driven decision making.
• Proficient in MS Office; fluent in English and Mandarin.
• Valid driver’s license preferred.

Why Join Us

• Be part of PMI’s global mission to create a smoke‑free future.
• Lead a high‑impact retail function in one of PMI’s most dynamic markets.
• Shape the consumer experience and retail footprint of the future.
• Work with passionate, cross‑functional teams driving transformation.
• Grow your career in a business that offers continuous learning and global exposure.