Position Title:  Manager Brand Communication

At Philip Morris International (PMI), we are transforming our business to deliver a smoke-free future.

As part of this transformation, we are looking for a Manager, Brand Communication to lead the development and execution of IQOS brand communication strategies across Taiwan. This role plays a critical part in strengthening brand relevancy, building meaningful consumer relationships, and amplifying communication initiatives that support PMI's smoke-free vision.

Working closely with local, regional, and global stakeholders, you will drive integrated communication strategies and campaigns that translate consumer insights, market opportunities, and portfolio priorities into compelling and compliant brand experiences. This is a high-impact marketing leadership role that combines brand strategy, communication excellence, stakeholder management, and commercial delivery.

What You'll Be Doing

• Lead the development of IQOS brand positioning and long-term brand building strategies aligned with Taiwan's growth ambitions.
• Translate consumer insights, market dynamics, portfolio priorities, and business objectives into effective communication plans and messaging frameworks.
• Define communication platforms, campaign strategies, and success measures that strengthen brand awareness, engagement, and advocacy.
• Develop high-quality strategic briefs and work closely with regional, global, and agency partners to ensure local relevance and global alignment.
• Lead the end-to-end development of integrated communication platforms, campaigns, content strategies, and marketing assets.
• Drive the adaptation and implementation of global and regional communication assets for the Taiwan market across relevant consumer and trade touchpoints.
• Monitor consumer trends, market developments, competitive activity, and communication effectiveness to identify opportunities for optimisation and innovation.
• Partner with Commercial, Portfolio, CRM, Digital, Trade Activation, Legal, Corporate Affairs, and external agencies to deliver high-quality communication initiatives.
• Manage project timelines, budgets, agency partners, stakeholder alignment, approval processes, and campaign delivery milestones.
• Ensure all communication activities comply with local regulations, PMI Marketing Code requirements, and internal governance standards.
• Track and report communication performance metrics, identifying opportunities to improve engagement, effectiveness, and return on investment.

We're Looking For

• 10+ years of experience in Brand Communication, Brand Management, Marketing, Campaign Development, Integrated Marketing Communications, or related disciplines.
• Experience within FMCG, consumer goods, lifestyle brands, or multinational organisations is highly desirable.
• Strong experience developing and executing brand communication strategies and integrated marketing campaigns.
• Proven ability to translate consumer insights and business priorities into impactful communication platforms and campaigns.
• Experience managing creative agencies, campaign development processes, and multi-channel communication programs.
• Strong commercial acumen and the ability to balance long-term brand building with short-term business objectives.
• Excellent project management skills and experience delivering complex cross-functional initiatives.
• Strong stakeholder management and influencing skills, including experience working with senior leaders and regional teams.
• Strong communication, storytelling, presentation, and strategic thinking capabilities.
• Advanced proficiency in PowerPoint, Excel, and Microsoft Office applications.
• Excellent English and Chinese communication skills, both written and verbal.
• Experience working within a regulated industry would be advantageous.

What We Offer

• A competitive salary package and comprehensive benefits offering.
• The opportunity to shape the future of one of PMI's most important smoke-free brands.
• Exposure to regional and global brand strategy, communication planning, and innovation initiatives.
• Significant ownership and visibility across Commercial, Portfolio, CRM, Digital, Trade Activation, and Corporate Affairs functions.
• A collaborative and high-performing environment that encourages innovation, creativity, and continuous improvement.
• Ongoing career development opportunities within a global organisation committed to transformation and growth.

Why Join PMI?

At PMI, we're building a future focused on better alternatives and meaningful innovation. This role offers the opportunity to lead brand communication strategy for IQOS in Taiwan, influence how adult consumers engage with smoke-free products, and play a key role in delivering PMI's transformation journey.

As a Manager, Brand Communication, you'll have the opportunity to drive impactful campaigns, collaborate with regional and global teams, and shape the future of one of the world's leading smoke-free brands in a dynamic and rapidly evolving market.