Position Title:  Manager Web & E-Commerce

Be a part of a revolutionary change  

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose; we are redefining the tobacco industry and leading the charge towards a smoke-free future.

Reporting to the SFP Manager Digital, we are seeking a commercially minded e-commerce growth & channels manager to drive revenue and operational excellence across our direct-to-consumer (DTC) websites, third-party marketplaces, and digital retail partner platforms (delivery apps).

This is a high-impact role that combines growth strategy, channel management, and operational oversight. The Manager will directly lead a small execution team and coordinate with Paid Media & Social Media teams, ensuring campaigns, promotions, and listings deliver measurable results.

This role is ideal for someone who thrives at the intersection of commercial strategy, growth, and execution, and who can manage both internal teams and external partners to maximize e-commerce performance.

Accountabilities:

Roles and Responsibilities

1. DTC Growth & Demand Generation (Primary Focus)

• Own DTC revenue growth, driving improvements in CVR, AOV, and overall funnel performance
• Align paid media strategy with trade and promotional calendars to maximize impact
• Lead CRO, SEO, and landing page optimization initiatives
• Track performance rigorously and ensure clear revenue accountability

2. Marketplace Management

• Lead commercial performance across Shopee, Lazada, and other marketplaces
• Plan and execute platform mega campaigns and strategic initiatives
• Optimize listings for visibility, ranking, conversion, and ROI
• Monitor GMV, sell-through, and promotional effectiveness

3. Digital Retail & Delivery Partners

• Manage delivery apps and e‑commerce retail partners with Key Accounts teams
• Negotiate placements, promotions, and campaign participation
• Ensure accurate catalogs, pricing, and operational excellence
• Track partner KPIs and service levels

4. Budget & Performance Governance

• Recommend and manage budget allocation across all e‑commerce channels
• Monitor efficiency metrics (ROAS, CAC, contribution margin)
• Forecast revenue impact of investment shifts
• Align closely with Paid Media and Social teams on execution and results

5. Team Leadership & Execution

• Lead and develop DTC and Marketplace Executives
• Ensure timely, accurate execution of campaigns, promotions, and listings
• Establish KPIs, operational standards, and escalation processes

6. Integrated Growth Planning

• Own annual and quarterly e‑commerce growth roadmap
• Ensure cross‑channel consistency and alignment with commercial priorities
• Partner with internal teams and external stakeholders to accelerate growth

Skill and competencies:

• 5-8 years of proven experience in analyzing large-scale, multi-store consumer data and providing channel-specific consumer insights to support Consumer Experience in identifying and addressing experience gaps and opportunities
• Store management background in brands with strong CX practices, including experience in directly dealing with customers in a competitive mid-to-high price selling environment; understanding of POS daily operations is an advantage
• Results driven mindset with strong leadership abilities to motivate a team
• Experience in retail partner manpower management to ensure optimum allocation and effective use of available resources
• A valid driver's license and willingness to travel to Ecomm hubs 1-2 times a week.

• Data visualization and story telling.

Work Location: The Finance Center, Bonifacio Global City

What we offer​

Our above market practice on Compensation & Benefits provide you with:

• Guaranteed 14th month pay
• HMO coverage for you and your qualified dependents
• PhP 10,000 annual medical reimbursement
• Annual performance-based variable pay
• Annual performance-based merit increase
• Retirement plan
• Leaves conversion

At PMI, we are fostering a diverse, equitable, and inclusive workplace. We see diversity as our greatest strength, and are committed to building an inclusive culture and workplace reflective of the world’s diversity. Our focus is on creating an environment where our employees from across the globe can be their true selves at work, contribute their best, support each other, and drive the innovation and consumer-centricity needed to help us to achieve our vision of a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.