Position Title:  Manager Tech B2B

Salesforce Technical Lead - B2B & B2C

The role can be based in Manila, Philippines; Krakow, Poland; or Lisbon, Portugal.

MAKE HISTORY WITH US

At PMI, we’re transforming our business and building our future on smoke-free products. With huge change comes huge opportunity to develop better solutions, work with global teams and grow your career.

ABOUT THE ROLE

We are looking for a Salesforce Technical Lead - B2B & B2C to provide technical leadership across our Salesforce ecosystem and commercial applications.

You’ll work with architects, Product Owners, Delivery Managers, engineering and QA teams, business stakeholders and vendors to translate requirements into secure, scalable Salesforce solutions.

You’ll provide technical direction across Salesforce delivery, integration, automation, platform governance and quality, supporting B2B and B2C capabilities across sales, service, commerce, digital experiences and customer engagement.

We’re looking for someone with deep Salesforce expertise who can lead technical discussions, influence stakeholders and collaborate effectively across global teams.

WHAT YOU’LL DO

• Provide technical leadership across Salesforce development, QA, integration and support.
• Translate business and architectural requirements into Salesforce solutions.
• Lead solution design across Apex, Lightning Web Components, Flows, APIs and integrations.
• Support projects from requirements and design through to production.
• Drive Salesforce engineering, development and governance standards.
• Identify and resolve technical risks, dependencies and technical debt.
• Coach and mentor Salesforce developers and technical resources.
• Support releases, production incidents and root-cause analysis.
• Drive adoption of Salesforce AI, including Agentforce, and AI-assisted engineering across B2B and B2C.

SKILLS & CAPABILITIES

• 7+ years’ experience across software engineering, CRM, enterprise platforms or technology delivery.
• 5+ years’ technical leadership experience.
• Deep hands-on Salesforce expertise.
• Strong experience with Apex, Lightning Web Components, SOQL, APIs, Flows and Salesforce integrations.
• Strong understanding of Salesforce data models, security, permissions, automation and platform governance.
• Experience with Salesforce DX, CI/CD, automated testing, source control and deployment.
• Experience across B2B and/or B2C commercial applications.
• Strong stakeholder management and communication skills.
• Knowledge of Salesforce AI, including Agentforce and Einstein, ideally with experience designing AI agents or automated workflows.

Experience with Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, B2B/B2C Commerce or MuleSoft would be valuable.

Industry background is flexible. Strong Salesforce technical capability and credible technical leadership are the key requirements.

WHY JOIN PMI?

Combine deep Salesforce expertise with technical leadership and end-to-end delivery in a global technology environment. You’ll work across B2B and B2C solutions, enterprise integrations, automation, digital experiences and emerging Salesforce AI capabilities.

We believe diverse perspectives make us stronger. As an equal opportunity employer, we are committed to creating an inclusive and accessible workplace.