Position Title:  Manager Direct Channels Operations

Date:  Apr 7, 2026
Requisition ID:  24822
Work Location: 

Taguig City, National Capital Region (NCR), PH, 1630

Be a part of a revolutionary change  

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose; we are redefining the tobacco industry and leading the charge towards a smoke-free future.

 

As a Manager Direct Channels Operations, you will play an integral role in executing the narrative of our smoke-free products in the Philippines. This position makes you accountable for end-to-end commercial operations processes and interactions with our customers across our different B2C touchpoints (stores, islands, IQOS Spaces/Lounges, etc), ensuring a consistent best in class experience. 

 

Accountabilities:

  • Development and implementation of sales strategies, setting up of targets, and analysis of sales data to identify trends and opportunities.
  • Set up of: (1) operational standards in both offline & digital processes, and; (2) parameters in area performance KPIs to achieve the channel’s consumer, channel, and financial objectives. 
  • Leading the deployment of scalable communication and enhanced experiences for customers, leveraging multiple touchpoints to showcase brands and products, ensuring the proper availability for the multicategory products
  • Along with our Retail Partner Managers, the establishment of relevant and timely incentive programs, whether monetary or non-monetary, to drive frontliner efficiency and growth.
  • Management of our OPEX budget for Direct Retail operations based on the strategic objectives, retail volume trends, retail expansion plans and other factors
  • Management and development of direct reports to ensure long term business sustainability including appropriate training and advancement/succession planning; setting up clear channel objectives, measuring performance, and aligning strategies.

 

Skill and competencies:

  • 5-8 years of proven experience in analyzing large-scale, multi-store consumer data and providing channel-specific consumer insights to support Consumer Experience in identifying and addressing experience gaps and opportunities
  • Store management background in brands with strong CX practices, including experience in directly dealing with customers in a competitive mid-to-high price selling environment; understanding of POS daily operations is an advantage
  • Results driven mindset with strong leadership abilities to motivate a team
  • Experience in retail partner manpower management to ensure optimum allocation and effective use of available resources
  • A valid driver's license and willingness to travel to direct retail stores 1-2 times a week.
  • Data visualization and story telling.

 

Work Location: The Finance Center, Bonifacio Global City

 

What we offer

Our above market practice on Compensation & Benefits provide you with:

  • Guaranteed 14th month pay
  • HMO coverage for you and your qualified dependents
  • PhP 10,000 annual medical reimbursement
  • Annual performance-based variable pay
  • Annual performance-based merit increase
  • Retirement plan
  • Leaves conversion

 

At PMI, we are fostering a diverse, equitable, and inclusive workplace. We see diversity as our greatest strength, and are committed to building an inclusive culture and workplace reflective of the world’s diversity. Our focus is on creating an environment where our employees from across the globe can be their true selves at work, contribute their best, support each other, and drive the innovation and consumer-centricity needed to help us to achieve our vision of a smoke-free future.

 

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.