Position Title:  Senior Research Analyst

Join us to deliver a smoke- free future as Senior Research Analyst!  

We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and has been a leader in the industry for more than 200 years. 

In the Nordic region, we are 1,600 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics. 
 

Role Summary 

As a Senior Research Analyst, you will uncover what drives consumer behavior and transforms insights into strategic impact. This role focuses on conducting in-depth market research, connecting diverse consumer insights, and delivering holistic reports that guide senior management in making consumer-centric decisions. By leveraging digital tools and predictive analysis, you’ll anticipate trends and enable actionable recommendations. Acting as a trusted partner to leadership, you’ll play a key role in answering critical business questions and shaping strategies that put the consumer at the center. 

 
Main Accountabilities 

• Own the generation and management of 360-degree consumer insights, working hand-in-hand with marketing, commercial, and business planning teams. 

• Conduct advanced analyses to enhance consumer experiences and provide strategic, data-driven recommendations. 

• Translate complex consumer data into clear, actionable steps for key collaborators. 

• Accelerate digital analytics and predictive modeling, ensuring our insights remain innovative. 

• Design and document solutions for new systems and process enhancements. 

• Serve as a subject matter expert for consumer research and analytics, supporting colleagues and partners. 

• Design, brief, create and deliver market insights that enable faster, more informed business decisions. 

• Implement, maintain and adapt global research tools and trackers, ensuring they meet local market needs. 

Who You Are 

• Hold a university degree in Psychology, Statistics, Market Research, Data Science, Economics, or equivalent and have at least 3-5 years’ experience in market/consumer research, insights or analytics. 

• Have extended knowledge of market research methodologies such as product testing, segmentation, conjoint analysis, brand equity, as well as concept, packaging and communication testing etc.  

• skilled in digital tools (e.g., Python, PowerBI, Tableau). 

• Strong communicator who can turn data into compelling stories and recommendations. 

• Thrive in collaborative, cross-functional environments and manage multiple projects with ease. 

• Previous experience in FMCG category and/or research agency is a plus. 

• Fluent in English; proficiency in a Nordic language is a plus. 

What we offer  

Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join Swedish Match and you too can: 

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. 

• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. 

• Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs. 

• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. 

• Take pride in delivering our promise to society: to deliver a smoke-free future. 

#SWMA