Position Title:  Integrated Marketing Senior Specialist

Join us to deliver a smoke free future as Integrated Marketing Senior Specialist! 

At Swedish Match we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years.  

In the Nordic region, we are 1,800 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics.

Role summary

Ready to bring bold ideas to life? As Integrated Marketing Senior Specialist for Nicotine Pouches in Sweden, you will create impactful campaigns that strengthen our brands and inspire consumer engagement and loyalty across channels. You will shape memorable brand experiences and ensure a strong, consistent identity across every touchpoint.

Your key responsibilities

• Support in development, management and deployment of integrated brand marketing projects, campaigns, initiatives, and programs across multiple channels in Sweden, including digital, events, direct retail, etc. as defined and within integrated brand marketing plans.
• Collaborate with internal cross-functional teams and channel leads in Sweden as well as external partners to create and deploy compelling activation concepts and assets and oversee omnichannel integration of activation efforts to ensure maximized visibility, amplified impact, consistency, and synergy across channels.
• Create communication toolboxes, marketing content and campaign materials across relevant channels, ensuring brand consistency, quality, and compliance with guidelines.
• Manage and develop efficient working relationships with agencies. Handle briefs and budgets.
• Track brand, campaign, and portfolio KPIs and support preparation of regular performance updates.
• Ensure compliance with legal environment, policies, and guidelines.

Who you are

• At least 4 years in Marketing, brand building, activation, consumer engagement or related roles preferably in FMCG in an international environment.
• University degree in Marketing, Communications, business economics or similar.  
• Documented experience of having successfully worked with consumer engagement, brand communication, activation, or related roles, preferably within the FMCG industry, with focus on brand building.
• Experience collaborating with external agency partners.
• Proficiency in English, both spoken and written. 

To be successful in this role you need to have excellent analytical and project management skills. You need to be structured, self-driven and comfortable managing several projects, collaborators and deadlines at once. You communicate confidently and bring compelling presentations and stories to life. You also have a passion for consumer-centric marketing and creating memorable brand experiences. 

Please note that relocation support is not offered for this role. 

What we offer

Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join Swedish Match and you too can: 

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.  
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.  
• Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.  
• Take pride in delivering our promise to society: to deliver a smoke-free future.

#SWMA