Position Title:  Paid Media Specialist

Be a part of a revolutionary change! 

At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. 

With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.  

Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC.   

We are looking for a qualified Paid Media Specialist to join our US Marketing Operations team, helping to launch a new category and brand in the United States.  You will be based in our Philip Morris International offices located in Stamford Connecticut.

Reporting into the US Paid Media Lead, you will have the opportunity to manage the media agency of record, helping to research, plan and manage digital brand campaigns.  This position is perfect for agency talent looking to go client side, as it will require strong digital & strategic knowledge and a go-getter mentality.  With the brand being new in the US, there is a unique opportunity to make a great impact, as you will be responsible for working on the launch of campaigns in a hyper targeted manner, not only for the product, but also the category as a whole. 

Your ‘day to day’:

• Oversee the planning, execution, and ongoing management of paid media strategies.  Engage with agency partners to develop media recommendation and execution of media plans
• Manage the day to day and collaborate with media agency of record and media partners
• Determine advanced audience targeting strategies, working with agency partners and global audience team
• Monitor campaign performance, analyze key metrics, and provide actionable insights to improve campaign effectiveness
• Provide regular reports and presentations on campaign performance, highlighting successes and areas for improvement
• A/B test ad creatives, landing pages, and audience segments to identify top-performing variations
• Lead recommendation of optimizations across digital and offline that will move the business forward
• Collaborate with the creative team to ensure alignment between ad visuals and messaging
• Stay up-to-date with industry trends and new advertising platforms to drive innovation and maintain a competitive edge
• Work closely with the larger marketing and media teams, both locally and globally, to align paid media efforts with broader marketing goals and initiatives
• Identify opportunities for expansion and growth within current campaigns and explore new channels to diversify the media mix
• Work with Global team to identify and participate in beta opportunities
• Serve as a subject matter expert, being a trusted advisor to other internal teams

Who we are looking for

• Must demonstrate expert understanding of digital marketing communications, media planning and buying across all platforms. 
• Experience planning strategies for different campaigns, covering full funnel goals
• Well versed in digital advertising trends, technologies and paid media landscape (DMP, DSP etc.)
• Excels in planning, activating, managing programmatic campaigns as both self and managed services.  Familiar with latest technology, data providers, and tactics available
• Must be able to link media delivery and insights to commercial objectives of growing awareness levels, sales, share and profit
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.  Google Analytics experience preferred
• Proven experience (5+ years) in strategically planning, executing, and optimizing paid digital media campaigns
• Agency experience a must, preferably working on restricted categories, DTC business or Tech
• Experience building, analyzing and using Datarama or similar dashboards
• Excellent written and verbal communication skills, including the ability to prepare and present recommendations
  Detail-oriented mindset and ability to manage multiple campaigns simultaneously.
• A strategic forward-thinking approach that enables comprehensive planning across various initiatives and business objectives.
• Bachelor’s degree in Business, Marketing, Communications or related field

Annual Base Salary Range: $88,500 - $118,000

What we offer  

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!  
• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. 
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: To improve the lives of millions of smokers.

PMI is an Equal Opportunity Employer. 

PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.  

PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI’s affiliates first entered the U.S. market following the company’s acquisition of Swedish Match in late 2022. 

Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS electronically heated tobacco devices and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.