Position Title:  Brand Retail Planning Supervisor

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

As Brand Retail Planning Supervisor, you will define the brand look in terms of setup, materials, and activation for each retail format. You will ensure deployment meets established benchmarks, including IQOS Boutiques, Pop-Ups, and Corners.

Your ‘day to day’:

Brand Strategy & Research

• Develop comprehensive branding strategies rooted in meticulous research of target demographics, industry trends, and client perspectives.
• Translate findings into actionable brand plans that support business objectives and long-term growth.

Trend Monitoring & Consumer Insight Analysis

• Track and analyze emerging trends, branding evolutions, and industry reports to anticipate market shifts.
• Conduct customer surveys and gather qualitative and quantitative feedback to advise strategic decisions and improve brand relevance.

Brand Performance Management

• Monitor benchmarks to assess brand efficiency and consistency across channels.
• Prepare performance reports, identify improvement areas, and recommend strategic adjustments.

Promotional & Marketing Event Execution

• Plan, coordinate, and support promotional and marketing events, including product launches, user conferences, pop-up activations, auctions, raffles, and community-engagement activities.
• Collaborate with cross-functional teams to ensure brand-aligned execution and impactful customer experiences.

Cross-Department Collaboration

• Serve as a coordination point between internal departments involved in channel operations and brand initiatives.
• Ensure alignment, smooth workflow, and effective communication across all partners.

Consumer Insights & Retail Strategy Development

• Collect, analyze, and present consumer insights to support the development of retail strategies.
• Contribute to innovation by researching and recommending new practices, cross-industry methodologies, and digitally-based solutions.

Partnership & Affiliation Management

• Manage, grow, and maintain the brand’s partnerships and affiliations.
• Identify new collaboration opportunities that expand brand reach and customer engagement.

Team Leadership & Culture Building

• Foster a collaborative and high‑performing team environment that encourages initiative, creativity, and knowledge sharing.
• Promote a positive workplace culture that supports continuous learning and innovation.

Who we’re looking for:

• University degree in the field of Administration or Economy or equivalent experience
• experience.
• 3-5 years of managerial experience in Marketing/Sales and ideally experience in retail operations (or experience in completing activities for consumers in FMCG sector).
• Knowledge of retail landscape.
• Experience in 3rd parties’ management.
• Excellent communication skills, negotiation skills; presentation skills.
• Excellent analytical skills.
• Excellent verbal and written communication skills in both English and Bulgarian.
• Excellent collaboration in cross-functional projects.
• Time management and prioritization skills.
• A dynamic and proactive approach.
• Driver’s license.

What we offer:

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.