Position Title:  Brand Retail Manager

Brand Retail Manager

Location: Sofia, Bulgaria
Working Pattern: Hybrid
At PMI, we've transformed our business and are building our future on one clear purpose: to deliver a smoke-free future. Wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward.
As a Brand Retail Manager, you will play a pivotal role in building exceptional consumer experiences across our retail ecosystem, leading the development, expansion, and optimization of retail channels while driving commercial performance and operational excellence.
Impact You'll Own
•    Deliver best-in-class consumer experiences across stores and retail touchpoints.
•    Drive retail network growth through real estate planning and partnership management.
•    Improve retail performance through operational standards and execution excellence.
•    Lead deployment of consumer-facing technology that enhances engagement and service.
•    Develop high-performing teams aligned with business and financial objectives.
What You'll Do
•    Lead retail channel strategy across stores and partner networks.
•    Drive network expansion through site selection and lease negotiations.
•    Establish and monitor operational standards and KPIs.
•    Oversee store planning and design for consistent brand experiences.
•    Implement consumer-facing technology including POS and clienteling platforms.
•    Collaborate cross-functionally to improve customer experience and outcomes.
•    Lead, coach, and develop a team of specialists and supervisors.
Skills and Capabilities
•    Change management.
•    Project management.
•    Stakeholder engagement.
•    Strategic vision and planning.
•    Channel management.
•    Retail operations management.
•    Customer service and support excellence.
•    Sales forecasting and planning.
•    Performance measurement and business analysis.
•    Visual merchandising.
Additional Experience
•    Experience managing retail networks or multi-site consumer-facing environments.
•    Proven people leadership, including coaching and performance management.
•    Strong negotiation and relationship-building skills.
•    Ability to translate complex business challenges into practical solutions.
•    Experience driving operational improvements across multiple locations.
Rewards and Benefits
•    Employee Assistance Program.
•    Additional health and life insurance.
•    Multisport card.
•    Wellbeing program.
•    Flexible way of working.
•    Parental Leave Program.
•    Recognition program.
•    Udemy and Rosetta Stone access.
•    Meal vouchers.
Application Process
•    Application review.
•    Initial conversation with Talent Acquisition.
•    Marketing case study or skills assessment.
•    Final interviews and hiring decision.
Equal Opportunities Statement
We believe diverse perspectives make us stronger. As an equal opportunity employer, we're committed to a workplace where everyone feels welcomed, respected, and empowered to reach their full potential. We provide reasonable accommodations for an accessible recruitment process - let us know if you need support.