Position Title:  Brand Manager

Brand Manager

Brand Manager
Location: Sofia, Bulgaria
Working Pattern: Hybrid (2-3 days per week onsite)

At PMI, we've chosen to do something incredible. We've transformed our business and are building our future on one clear purpose: to deliver a smoke-free future.
With huge change comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
As a Brand Manager, you will play a key role in driving brand growth, strengthening consumer engagement, and delivering impactful marketing initiatives that support PMI's smoke-free transformation. You will collaborate across functions to build winning brand strategies that achieve commercial objectives and create meaningful consumer experiences.

Impact You'll Own
•    Drive brand growth and market share through effective brand strategies.
•    Strengthen brand equity and consumer engagement through impactful campaigns.
•    Identify market opportunities and competitive threats.
•    Optimize marketing investment and budget allocation for maximum ROI.
•    Build strong partnerships with stakeholders and external agencies.

What You'll Do
•    Develop brand strategies and annual marketing plans.
•    Execute campaigns that strengthen brand image and consumer demand.
•    Monitor brand performance, consumer trends, and competitor activity.
•    Manage marketing budgets and evaluate campaign effectiveness.
•    Collaborate with Sales, Commercial, Finance, and Legal.
•    Lead agency relationships to ensure high-quality delivery.
•    Ensure activities comply with local regulations and company policies.

Skills and Capabilities
•    6-10 years in FMCG marketing or an advertising agency.
•    Proven experience in brand management and brand-building.
•    Strong strategic marketing and brand planning skills.
•    Experience managing budgets and evaluating campaigns.
•    Strong analytical, stakeholder, and project management skills.
•    Strong presentation and influencing skills.
•    Fluent in Bulgarian and English, verbal and written.
•    Bachelor's degree in Marketing, Business, or related field.
•    Multinational and agency experience is a plus.
•    Master's degree is a plus.

Rewards and Benefits
•    Employee Assistance Program.
•    Additional health and life insurance.
•    Multisport card.
•    Wellbeing program.
•    Flexible and remote working.
•    Parental leave program.
•    Recognition program.
•    Udemy and Rosetta Stone access.
•    Meal vouchers.

Application Process

Our hiring process includes:

•    Application review.
•    Initial conversation with Talent Acquisition.
•    Marketing case study or skills assessment.
•    Final interviews and hiring decision.

Equal Opportunities Statem

We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential.
We encourage applications from people of all backgrounds and identities and provide reasonable accommodations to ensure an accessible recruitment process. If you need support or adjustments during your application, let us know. We're here to help you succeed.ent