Position Title:  Brand & Content Senior Specialist

Be a part of a revolutionary change 

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. 

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. 

As a  Brand & Content Senior Specialist, you will develop and propose approaches and marketing plans for the assigned Brands. You will ensure implementation of approved plans to contribute to sales, volume, and market share objectives. 

Your ‘day to day’: 

• Co-crafting brand strategies and corresponding plans within allocated budgets to achieve annual and long-term marketing goals. Regularly monitoring brand performance and recommending adjustments to deployed tactical initiatives. 

• Developing, proposing, and accomplishing activities aimed at reinforcing the overall brand image and supporting marketing and sales targets. Developing and adapting POSM materials for the brands to effectively communicate brand attributes and stimulate consumer demand. 

• Reviewing and analyzing brand performance and the competitive environment. Identifying and anticipating opportunities and threats in the marketplace, and proposing, developing and implementing specific action plans to ensure the company’s sustained competitiveness. 

• Ensuring regular control of all brand-related direct marketing expenses with efficiency and return on investment in mind. 

• Coordinating and collaborating with all relevant departments to foster internal communication and cross-functional alignment. Developing and nurturing relationships with creative agencies, assisting them to continuously meet PM standards. Evaluating their performance to ensure high-quality service and deployment excellence. 

• Maintaining a productive working relationship with the PMI Operations Central Marketing Departments. This includes bringing to bear their support to develop new key visuals (KVs), approving centrally developed assets and promotional activities, to improve overall marketing efficiency. 

• Following all legislative requirements and ensuring that all marketing activities align with local regulations and company policies. If necessary, consult the company legal counsel. 

Who we’re looking for: 

• College or University degree; a master’s degree or equivalent experience is a plus. 

• At least 6 years of professional experience in marketing department of FMCG company or advertising agency. 

• Experience with specific brand supporting activities, brand management or brand communication area. 

• Excellent verbal and written communication skills, both in Bulgarian and in English 

• Strong presentation skills, comfortable speaking with all levels of external customers and the organization. 

• Excellent project and time management skills. 

• Proactive and initiative driven work style. 

We offer: 

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: 

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. 

• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. 

• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. 

• Take pride in delivering our promise to society: to deliver a smoke-free future.