Position Title:  Consumer Insights & Analytics Sr. Specialist

Consumer Insights & Analytics Senior Specialist

One clear purpose - to deliver a smoke-free future.

Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business by building a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Introducing smoke-free products shifts the focus of our entire business. We’re fast moving from a B2B to a B2C model – and our newly created Customer Centric Organization (CCO) team is driving that commercial transformation.

Purpose

Market Research and Data Analytics is YOUR passion. And it's not just about working for strong brands - it's about building something new, innovative, never-before-seen. A feeling for consumer trends and an eye for details are the enablers for you to achieve great long-term success.                                                                                                                                                    

Become part of our vision and realize new ideas, because we build everything from scratch. You work in a large corporation with a start-up mentality - with the freedom to shape and redefine our future.  

Your role will be to conduct in-depth diagnostic research in the market to learn what consumers are thinking, feeling, and doing along their consumer journeys. Translating insights into actionable recommendations and draw conclusions. Connecting all consumer insights, providing holistic reports, leveraging digital sources, and predicting the impact of insights implementation. The Research Senior Specialist enables senior management to design and execute business strategies, ensuring consumer-centric decisions.

Focus areas:                                                                                                                           

• Understanding key business questions and market needs.
• Generating insights to serve the multicategory market environment, including targeting approach, portfolio optimization and communication development.
• Conducting in-depth diagnostic research in the market to learn what adult smokers/users are thinking and doing along their journey to RRPs.
• Connecting all consumer insights (new and existing). Produce and provide reports in a holistic 360 view, so that the commercial teams can immediately decide and act upon.                                        
• Maintaining standard research tools on a monthly base, ensuring that processes are respected, and deliverables are in line with stakeholders’ expectations.
• Maintaining data management systems and back-end data infrastructure (with an important role on data extraction and analysis preparation).
• Usage of traditional research and new analytics tools to build stronger and more holistic insights. 
• Final goal is to answer the different business questions coming from the commercial teams in the market, always ensuring consumer centric driven decisions.

Your ‘day to day’

• Deliver Market Research requests (using also internal platforms) on a timely manner, provide quality translations, review materials to be tested, design questionnaires and/or discussion guides for ad hoc market research studies in cooperation with external suppliers (market research agencies) and/or PMI Market Research Cluster, to ensure that findings will correspond to PMI internal clients' needs.
• Active and continuous cooperation with market research agencies to ensure timely deliverables and accurate research data and reports, and provide feedbacks to improve conclusions, recommendations, and form of the final reports.
• Analyse large amounts of information to discover trends and patterns, as well as handling data management systems. Build ad hoc analysis in house, by using the different market research data extraction tools already available and other sources of information (finance data, Net Promoter Score, etc...).
• Actively contribute to the ongoing development of Consumer Centric Strategies by providing necessary back-up information, answer to internal clients' ad hoc requests and provide them with relevant consumer data.
• Support the Head of Data Insights & Analytics in the market to build a strong department, acting as a critical enabler within the organization, able to deliver high quality Insights & Recommendations.

Who we’re looking for…

• University degree in Psychology, Market Research, Statistics, Data Science, Economics or equivalent.
• Knowledge in market research methodologies: a) Brand and Image (segmentation, bran equity), b) Pricing (conjoint...), c) Communication (concept test, co-creation), etc.
• At least 3-5 years’ experience working with quantitative data in Market Research agency or final client.
• A high level of comfort with Microsoft Excel and Power Point is necessary.
• Working knowledge of Python, PowerBI, DAX, QlikView, Tableau.
• Some knowledge of Net Promoter Score system is preferred.                                                                                            
• Passion for understanding consumers and finding patterns in the data is required.
• Looking for candidates that are open-minded, curious and have strong attention to details.
• Continuous learning and experimenting required, problem solving mindset is an advantage.  
• Data storytelling skills, demonstrating the ability to connect, interpret, and present data to provide insightful and actionable recommendations.   
• Native Portuguese and Fluent in English (International team). Some knowledge of Spanish (preferred but not required).

What we offer

Our success depends on those who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

• Pursue your ambitions and develop your skills with a global team – our staggering size and scale provides endless opportunities to progress.

• Take pride in delivering our promise to society: to deliver smoke free future.