Position Title:  Brand Activation Specialist

Date:  Aug 20, 2025
Requisition ID:  15248
Work Location: 

Sintra, Sintra, PT, 2639-002

Brand Activation Field Specialist – Center of Portugal

*Job posted until 3rd October.

 

Locations: 1 vacancy for Aveiro, Viseu, Coimbra, Castelo Branco

 

 

We're recruiting a Brand Activation Specialist. Are you the one?

 

 

Be a part of a revolutionary change! 

 

At PMI, we’ve chosen to do something incredible. We’re totally redefining our business and building our future on smoke-free products with the power to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly new directions.

 

The Opportunity

You will be joining the Events & Lamps Team and help to plan and implement the territory brand activation initiatives, according to the approved strategy and activation plan, ensure budget accuracy and internal practices, to guarantee critical metric accomplishment, within a multi category approach.
 

Your ‘day to day’:
 

SCOUTING AND MAPPING OF INITIATIVES
 

  • Develop the plan for the Territory, taking into consideration market analysis & dynamics, driven activities, trade structure, brand, and consumer data, as well as required resources and expected results, to improve volume and profit growth.
  • Continuously seek for new opportunities that drives our brands and products awareness and normalization, based on a concrete and existing plan, while collaborating closely with FSF to leverage on harmonies. Territory plan & execution.
  • Implement Plan initiatives (namely Events, LAMP, and respective agreements), according to Deployment guidelines and national plan, to drive multi category consumer engagement, ensuring excellency in execution.
  • Cultivate profitable joint business relations with touchpoint owners, staff, and Event organizers, providing professional and high quality services.
  • Recruit, select, train and lead Hostesses team. Handle hosts agencies in what regards all activations logistics and operation.

 

STAKEHOLDERS ENGAGEMENT

  • Ensure accurate welcoming and follow through with main Business Partners from Events/LAMPs (namely Trade Partners, Trend setters, etc).

 

BUDGET & KPIs

  • Execution and control of activation budget, ensuring no overspend or underspend YE.
  • Supervise relevant channel important metrics, integrating top-down OB and bottom-up inputs.
  • Ensure that all initiatives improve return on investment.

 

 

 

What are we looking for

 

 

  • A University degree, preferably in Management, Economics, Marketing, Communication or Design.
  • Proficient in Portuguese and English.
  • EU work permit.
  • 2/3 years proven track record with Customer Experience, focusing on events management.
  • Good communication and collaborative skills.
  • Strong social and interpersonal skills.
  • Passionate about connecting the dots, providing support on delivery of centric insights.
  • Organization skills and attention to details - Task oriented; ability to meet deadlines and work independently.
  • Learning agility, perspective, curiosity, work under pressure, and creative problem-solving solutions are some of your strengths.
  • Geographical and scheduling flexibility – available Tuesday to Saturday and open to night shifts.

 

 

 

What we offer

 

 

  • Permanent local contract, with a competitive salary plus Tabaqueira’s employee benefits including:
  • Life and Health insurance;
  • Pension Plan;
  • Education allowance;
  • A challenging work environment, with great development opportunities;
  • Growing and development opportunity within the Company

 

 

 

Our success depends on the men and women who come to work every day with a sense of purpose and an appetite for progress. Join PMI and you too can:

 

  • Seize the freedom to shape your future and ours. We’ll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business –our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: to deliver a smoke free future.

 

 

Key things to know before you apply:

 

  • If you have taken part in a selection process for this role in the past, please ensure that a minimum of 6 months have passed since your last application to take full advantage of your takeaways from the previous process. Before completion of the 6-month interval, you are not eligible to participate again.
  • PMI temporary and permanent employees who are employed and paid directly by PMI are eligible to apply for jobs posted on the Internal Careers Portal.
  • If you are not a PMI employee, you are not eligible to search and apply for internal jobs. You are welcome to search and apply for external jobs at pmi.com/careers.
  • To find out more about eligibility to apply for internal jobs, please refer to the Open Sourcing Employee Guidebook on the Internal Careers Portal.
  • Please note that only on-line applications will be taken into consideration.