Position Title:  Manager Consumer Segmentation

Manager Consumer Segmentation

BE A PART OF A REVOLUTIONARY CHANGE

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, onmi-channel team that’s driving our huge commercial transformation.

If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand. You’re potentially changing the lives of a billion smokers by helping them switch to a better alternative to smoking.

TERMS OF EMPLOYMENT

• Contract Type: Permanent
• Work location: Philip Morris Korea, 10, Gukjegeumyung-ro, Yeongdeungpo-gu, Seoul, Korea / Philip Morris Korea, 67, Sanmakgongdannam 12-gil, Yangsan-si, Gyeongsangnam-do

ACCOUNTABILITIES

• Manage the development and oversight of segmented strategies for Consumer Journey, and execute the agreed CRM strategy to achieve customer acquisition and retention objectives.
• Owning multiple CRM flows to ensure effectiveness and efficiency of each CRM to achieve the objective while working hand in hand with relevant stakeholders during the developemnet , deployment and reporting stage, this can cover all offline and online channels stakeholders and not limited to marketing also.
• Prepare, analyze and establish rigorous monitoring and evaluation of CRM campaigns and activities in order to measure the performance, prioritize resources, and enable continuous improvement in consumer acquisition and retention initiatives. This should be shared with the manager of consumer strategy & design (including relevant stakeholders) and agree on the next best action to be taken.
• Consumer Journey Mapping analyzing opportunities, gaps, strengths and weaknesses of each stage of the Consumer Journey including developing a quarterly report on status of CJ. Managing the NPS system to deliver some of these insights.
• Ability to work with limited direction, often within a complex and ambiguous environment
• Manage specific automated CRM flow to ensure effectiveness and efficiency to achieve the objective while managing ad-hoc outbound messages from the entire organization

WHO WE’RE LOOKING FOR

• Bachelor’s degree from university or above
• University degree in Business Administration, Marketing with minor in Information Systems Management, Technology Management or related field. AI or Big Data expertise as a plus.
• 7-15 years’ experience
• Experience in Consumer Strategy Planning (or CRM) within a fast-paced and highly competitive market environment.
• Strong communication skills along with a customer-oriented attitude
• Strong attention to details

SPECIAL CONSIDERATIONS

We encourage application from veterans eligible for employment support under the Act on Preferential Treatment or persons with disabilities under the Employment Promotion and Vocational Rehabilitation Act.

WHAT WE OFFER

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Be able to work in flexible work schedule (half-day Fridays), and receive competitive compensation & benefits including Group life and accident insurance, Welfare card etc.

HOW TO APPLY

• Go PMI career site, "www.pmi.com/careers" and set ‘South Korea’ and search for the job
• Click ‘Apply Now’ button and ‘Upload a File’ for new applicants
• Upload your English Resume either in Word or PDF format (merge your files into one file named as your English name, i.e., CV Gildong Hong)
• Fill in basic information such as employment and education
• Create password and submit application

At PMI, we are committed to equal employment opportunity and inclusion and workplace diversity. Our focus is on creating an environment where our employees from across the globe can be their true selves at work, contribute their best, support each other, and drive the innovation and consumer-centricity needed to help us to achieve our vision of a smoke-free future

That means a work environment where personal situations are understood, differences are valued, and everyone is treated with fairness and respect. We are promoting an environment where every voice is heard and valued, regardless of gender identity, age, race, nationality, ethnicity, sexual orientation, religion, disability, or any other characteristic that makes them visible or invisible.