Position Title:  Gerente de Marca Chesterfield - Brand Manager

Be a part of a revolutionary change:

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business - and building our future on one clear purpose - to deliver a smoke-free future.With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions

Purpose:As Manager CC Brand and Portfolio, you develop the local CC portfolio brand plans in line with the local CC LRP strategies aiming to develop brand power, awareness (including price awareness), consideration and LAS intent to buy. 

• Drive the analysis of the market to identify insights and opportunities, including all critical aspects in terms business environment and regulation, competition, innovations, pricing, and LAS trends

• Manage the local CC Portfolio ensuring alignment with global CC brands architecture, identity and positioning

• You define and manage the marketing planning and calendar and define, follow up and act upon relevant KPIs.

Your ‘day to day’:

Experience in marketing we will consider as a difference for internal candidate but for external candidate is mandatory, with proved performance:

Define and articulate brand BPWATTs by conducting a 360 evaluation of challenges & opportunities.Preparing long-term portfolio plan with clear pricing strategies.Working with Insights team, be familiar with a variety of research techniques and FFWD skills is a natural reflex.

Define marketing research needs to identify key consumer insights in collaboration with Market Research and translate the insights into input for key business strategy and action plan

Creating a Portfolio & Brand Plan with single-minded focus on key LAS and Trade communication messages. Collaborating with commercial operations team and activate multi-channels to bring a brand story to life

Recommending and developing plans to optimize portfolio.Works seamlessly with other functions, region and Global counterpart.Experience in Indirect Retail (e.g. Planning Analyst, Field Force) is an advantage

Who we’re looking for
University Degree in Marketing or other corelated areas

Experience in working with multinational companies with experience relevant for the role

Advanced English

Capabilities important for the role (Not Mandatory): Portfolio Strategy & Management; Brand Building, Strategy, Purpose, Positioning and Architecture; Marketing Mix Effectiveness; Multicategory and Category Strategy; Consumer Centric Mindset; Data visualization & storytelling; Omnichannel Content Transcreation and Management

What we offer

Our success depends on our talented employees who come to work here every single day with a sense purpose and an appetite for progress. Join PMI and you too can:Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.Take pride in delivering our promise to society: to deliver a smoke-free future.