Position Title: Media Relations Coordinator
Roma, Rome, IT, 198
Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
You’ll have the opportunity to make an impact. PMI’s shift from selling cigarettes to our new smoke-free products has changed the way we work, our stakeholder engagement, how we communicate, our focus on sustainability at large. Bring us your curiosity and a desire to challenge the everyday and we’ll give you lots of responsibility. You’ll help us improve, inject innovation and create new ways of working.
We are currently looking for a Media Relations Coordinator to join our Communications team based in Rome.
Your Purpose
As Media Relations Coordinator, you’ll support the Communications team in enhancing the company’s visibility through strategic media engagement. You’ll lead corporate communication initiatives, manage relationships with media outlets and coordinate external partners to ensure consistent and impactful messaging aligned with business goals.
Your ‘Day To Day'
Media Strategy & Relations:
- oversee direct and indirect media relations in coordination with the Supervisor, ensuring accurate corporate positioning and effective message delivery;
- engage with selected media outlets and contribute to the development and execution of media plans aligned with business objectives;
- conduct daily press reviews and monitor media coverage to inform strategic decisions.
Content & Communication Materials:
- prepare scripts for media interviews;
- draft and distribute press releases in line with corporate and employer branding strategies;
- create and maintain press kits and other media materials to support external communication efforts.
Cross-functional & Strategic Collaboration:
- liaise with External Affairs sub-functions and internal departments to develop targeted media strategies;
- ensure alignment with market, regional and global teams to maximize media impact and campaign effectiveness;
- support the development of media action plans through strategic coordination with PMI functions and stakeholders.
Who we’re looking for:
- Bachelor’s or Master’s degree in Communication, Marketing or related fields.
- At least 5 years of relevant experience gained in corporate communications, communication agencies, institutional press offices or through work as a journalist.
- Ability to build and maintain relationships with external stakeholders, including media, institutions and industry bodies.
- Business-oriented mindset and ability to align communication strategies with corporate positioning.
- Fluency in both Italian and English, written and spoken.
What We Offer:
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can seize the freedom to define your future and ours. We’ll empower you to do things differently, experiment and explore; be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong; pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress; take pride in delivering our promise to society: to create a smoke free future.
PMI is an Equal Opportunity Employer.