Position Title:  CRM Sr. Sprcialist

We are looking for a data-driven and independent Senior CRM Specialist to join our regional CRM team. In this role, you will take ownership of CRM execution contribute to developing customer-centric lifecycle communication.

Key responsibilities

CRM execution & ownership

· Manage end-to-end CRM operations across email, SMS, Viber and automated journeys.

· Translate business requirements into clear CRM logic and targeting.

· Ensure accuracy, quality and timely delivery of CRM communications.

· Oversee audience selection, segmentation logic and data quality.

Lifecycle development & continuous improvement

· Build and optimize lifecycle and trigger-based journeys.

· Identify opportunities to improve relevance, timing and customer engagement.

· Streamline communication plans and support the shift toward greater automation.

· Contribute to advanced targeting, including propensity-based approaches.

Cross-functional collaboration

· Partner with Brand, Category, Legal, E-commerce, Loyalty, BI and other teams.

· Coordinate with external vendors and technical partners.

· Ensure CRM solutions align with business needs, brand guidelines and regulatory requirements.

Analytics & insights

· Monitor CRM performance and engagement trends.

· Identify gaps, risks and opportunities for improvement.

· Provide recommendations to optimize targeting, timing and journey logic.

· Work with Excel and PowerBI dashboards; SQL knowledge is a strong advantage.

What makes this role unique

· Strong autonomy: you will own your work end-to-end and have space to propose improvements.

· Robust CRM ecosystem: Being part of advanced global CRM communities and tools.

· Minimal production burden: technical campaign builds (HTML, templates, deployment prep, etc) are handled by partners, allowing you to focus on logic, strategy and performance.

What we’re looking for

· Proven hands-on experience with CRM execution and marketing automation.

· Strong understanding of CRM channels, segmentation and measurement.

· Experience with enterprise CRM platforms (Salesforce, Bloomreach or similar).

· Ability to work independently, challenge existing approaches and propose solutions.

· Strong communication and stakeholder-management skills.

· High attention to detail and passion for data-driven decision making.

· Czech or Slovak native and English working proficiency.

What we can offer 

Interested?

We’d love to hear from you ASAP