Position Title:  Manager Digital Activation

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At PMI, we've chosen to do something incredible. We've transformed our business and are building our future on one clear purpose: to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Join our Digital function to create consumer experiences across digital touchpoints. You will lead platforms, programs and partnerships that support awareness, activation, loyalty and business performance.

Impact You'll Own

• Grow the e-commerce and membership ecosystem to strengthen acquisition, engagement, retention, loyalty and advocacy.
• Increase conversion and consumer value through CRM, e-commerce strategies, campaigns and lifecycle journeys.
• Improve campaign, website and consumer performance through analysis, personalization and actionable recommendations.
• Deliver compliant, consumer-centric experiences through effective cross-functional and partner collaboration.

What You'll Do

• Own and grow the IQOS.com e-commerce and IQOS Club ecosystem through personalized consumer experiences.
• Develop and execute CRM, e-commerce and IQOS Club strategies, campaigns and lifecycle journeys.
• Create and optimize communications across email, SMS, push notifications, Viber and other touchpoints.
• Monitor campaign, website and consumer performance, recommending improvements to engagement, conversion, retention and return on investment.
• Manage activation budgets, agencies, technology vendors and external partners, ensuring timely and cost-effective delivery.
• Collaborate with Commercial, Marketing, Consumer Experience, IT and other stakeholders across channels.

Skills & Capabilities

You bring at least 7 years' experience working in Digital Creative, eCommerce and/or Digital Media agencies and/or client-side digital experience.

• You combine Data-Driven Decision Making, Digital Intelligence, Business Acumen and Consumer & Market Understanding to identify opportunities and improve performance.
• You apply Digital Loyalty Management, E-commerce Strategy and Digital Customer Engagement to create connected, personalized consumer journeys.
• You use Project Management, Channel Development and Digital Strategy to set priorities, grow platforms and deliver sustainable business value.

What We Offer

Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you can:

• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business. Our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering a smoke-free future.

Equal Opportunities Statement

We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential.

We encourage applications from people of all backgrounds and identities, and provide reasonable accommodations to ensure an accessible recruitment process. If you need support or adjustments during your application, let us know. We're here to help you succeed.