Position Title:  Experience Channels Manager

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.We’re looking for an Experience Channel Manager with strong B2C and omni‑channel experience to shape and elevate consumer experiences across our retail ecosystem. You’ll drive the performance and expansion of our Brand Retail stores and LAMPS (Legal Age Meeting Points), ensuring each location delivers our brand vision while meeting commercial and financial targets.

Your ‘day to day’ tasks

• Translate global retail experience guidance into a local strategy and annual operating plan for Brand Retail and LAMPS, including footprint, formats, staffing, and partner setup.
• Design and deploy Guided Trial and consumer experience journeys tailored to each retail channel, ensuring optimized toolkits, compliance, and effective pre/post‑trial follow‑ups.
• Oversee daily field execution across Brand Retail stores and LAMPS activations, managing agencies/partners and ensuring timely deployment of POSM, tools, training, and inventory.
• Monitor key KPIs (traffic, trials, conversion, NPS/CSAT, cost per kit, store performance) and drive regular performance reviews to improve efficiency and ROI.
• Build and strengthen capabilities across BR & LAMPS teams, standardizing SOPs, shift plans, coaching routines, and certification processes.
• Manage DME/OPEX budgets and headcount/rosters, reallocating resources to priority geographies and seasonal peaks to maximize impact.
• Collaborate with Marketing, Commercial Planning, Finance, Legal/CA, CX/CRM, and Logistics to align on offers, stock, demand, pricing, and measurement.
• Pilot and embed new tools, formats, and data flows to improve trial quality, reporting, and operational insight, ensuring full compliance with Marketing Code and local regulations.
• Utilize AI tools to enhance P&C services, decision‑making, and business impact.

Who we’re looking for

• BSc/MSc in Business, Marketing, or a related field.
• 5+ years in FMCG retail, experiential, trade marketing, or field sales, with direct responsibility for store/venue operations or consumer engagement.
• Proven people management experience, including leading agencies, venue partners, or field teams and driving performance (acquisition/NPS targets).
• Strong collaboration and stakeholder management skills, comfortable working cross‑functionally.
• High learning agility with a consumer‑centric, omni‑channel mindset.
• Solid analytical skills with experience in dashboards, funnel metrics, and ROI tracking.
• Proficient in Excel, PowerPoint, Word, and BI/reporting tools.
• Fluency in Greek & English.
• Military obligations completed (if applicable)

What we offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.