Position Title:  Shopper Communication & Visibility Manager

Shopper Communication & Visibility Manager

Location: Mexico City

Be a part of a dynamic change

At PMI, we’ve chosen to do something incredible. We’re totally redefining our business and building our future for one clear purpose – to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly new directions!

Are you passionate about creating impactful brand experiences at the point of sale? Do you thrive in cross-functional environments and enjoy turning strategy into execution? Join our Merchandising & Visibility team in Mexico City as an In-Store Manager and help shape how our brands come to life in high-end and general trade channels.

Your ‘day to day’:

Responsible for developing and implementing strategies for visibility materials tailored to high-end and general trade channels, ensuring effective promotion and increased brand presence.

Develops effective key visuals & communication strategies aligned with brand strategies and customer’s requirements. Coordinates with agencies to design impactful promotional materials. Ensures the design and implementation of point-of-sale communication for the multi category strategy. Ensures timely execution of price communication strategies in alignment with the company’s vision.

This role collaborates and will be the link with cross-functional teams - including marketing, sales, merchandisers and global teams, to develop comprehensive communication strategies. It ensures budget maximization and coordinates execution teams to achieve optimal results.

What will you do:

• Develop and implement visibility strategies tailored to diverse retail channels.
• Design key visuals and promotional materials aligned with brand and customer strategies.
• Collaborate with agencies and internal teams to ensure effective point-of-sale communication.
• Lead budget optimization efforts (~$10MM USD), ensuring efficient and compliant spending.
• Act as a strategic liaison between field sales, commercial planning, and merchandising teams.
• Drive shopper marketing initiatives and ensure supplier alignment with visibility goals.

Who we’re looking for:

• Bachelor’s degree in Business, Marketing, Industrial Engineering, or related field.
• 3–5 years of experience in trade marketing, retail, sales coordination, or merchandising.
• Strong project management and analytical skills.
• Excellent communication and relationship-building abilities.
• Fluency in English (100%).
• Proficiency in Excel and syndicated data tools.
• Strategic mindset with creative flair and adaptability in fast-paced environments.

What do we offer:

Our success depends on our dedicated employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to try new things, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.
• Enjoy benefits that support work-life balance, such as health insurance plans for your family, birthing parent and parental leave, flex days, personal days, and hybrid workspaces.

To join our growing team….

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Relocation support is not available for this job.