Position Title:  Senior Manager, Research

Location: Mexico City

Be part of a transformative journey

At PMI, we are transforming our business and building a smoke\-free future. We are looking for a **Senior Research Manager** to join our team in Mexico and turn consumer, market and competitive intelligence into actionable recommendations that shape business, portfolio and commercial decisions.

 Your day-to-day

- Own the research and consumer learning agenda, translating business priorities into focused learning plans.
- Integrate quantitative and qualitative research, syndicated sources and internal data to identify opportunities, risks and business implications.
- Lead research programs including segmentation, tracking, concept/product testing, pricing, communication testing and customer experience.
- Translate complex evidence into clear “so what / now what” recommendations for Marketing, Commercial, Strategy and senior leadership.
- Analyze research data, validate conclusions and challenge assumptions using sound research and statistical principles.
- Manage research agencies and partners, ensuring quality, timely delivery and value for investment.
- Strengthen consumer\-centric decision\-making and explore AI, automation and emerging research methodologies.
- Ensure research complies with PMI policies, data privacy requirements, governance standards and local regulations.

Who we're looking for

- Bachelor's degree in Marketing, Business, Economics, Statistics, Psychology, Sociology, Analytics or related field; master's is a plus.
- 7+ years in Consumer Insights, Market Research, Marketing Analytics or related disciplines.
- Strong experience leading complex quantitative and qualitative research and translating findings into business recommendations.
- Experience in FMCG, CPG, tobacco/nicotine, consumer goods, retail or other consumer\-led industries preferred.
- Proven ability to influence senior stakeholders and manage research agencies/partners.
- Regional or multi\-market experience preferred.
- Fluent business English and Spanish.

Technical expertise

- Strong hands-on Harmoni experience: cross-tabs, filters, significance testing, weighting, derived variables, tracking and segmentation analysis.
- Strong NielsenIQ (NIQ) / Kantar experience analyzing market, category, consumer and competitive data.
- Advanced Excel and PowerPoint.
- Strong knowledge of research methodologies, including sampling, questionnaire design, weighting, statistical significance, segmentation and multivariate techniques.
- Ability to integrate primary research, syndicated data and internal business data into clear recommendations.
- Power BI and SQL are assets.

What success looks like

Success is measured by your ability to turn consumer and market evidence into decisions that create measurable business value. You will combine deep research expertise, hand\-on analytical capability and commercial judgment to move from data to insight, recommendation and action.

Join PMI Mexico and help shape better, evidence-based business decisions. Apply today.