Position Title:  Amplification Manager

Amplification Manager

Location: Mexico Cit

Be a Part of Dynamic Change

At PMI, we’re redefining our business to build a smoke-free future. With big change comes big opportunity. Join us and enjoy the freedom to create better, brighter solutions—and the space to move your career forward in new directions

Your Day-to-Day

As Amplification Manager, you will ensure the effective execution and amplification of brand strategies across all non-traditional media channels. You’ll monitor, coordinate, and improve the impact of campaigns and activations delivered by creative, event, PR, and digital teams—ensuring these efforts reach and engage legal-age audiences at scale. This role requires a strategic mindset to track performance, identify optimization opportunities, and maintain alignment with business and brand objectives

Key Responsibilities

Amplification Oversight & Strategy:

• Ensure all amplification initiatives (social campaigns, content partnerships, non-paid collaborator activations, events, and collaborations) are completed in time and in line with brand strategies. Develop a clear amplification framework, define objectives and KPIs, and provide strategic input improveize campaign visibility and impact.

Coordination & Tracking:

• Work closely with internal teams (digital, brand, PR, events) and external agencies to ensure seamless execution. Maintain a master calendar of amplification efforts, track progress, resolve executional gaps, and oversee external partners to ensure deliverables meet performance and compliance standards.

Measurements & Insights:

• Continuously monitor performance metrics across social, non-paid collaborators, events, and partnerships. Generate regular reports, analyze data to identify trends and opportunities, and enhance the amplification approach.

Team member Management:

• Act as the key liaison between brand owners, creative teams, commercial teams, and agencies. Support cross-functional teams to ensure all amplification initiatives are integrated into broader digital and marketing plans.

Budget & Resource Allocation:

• Support the tracking and optimization of amplification budgets to ensure cost-effective execution and ROI

Who We’re Looking For

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or related fields.
• 4+ years’ experience in marketing, media amplification, project coordination, or related roles, with experience overseeing multi-channel campaigns.
• Strong organizational and tracking skills, able to manage multiple projects and stakeholders simultaneously.
• Familiarity with social media, influencer marketing, events, and non-traditional media channels from a strategy and oversight perspective.
• Excellent analytical, reporting, and optimization skills.
• Experience working with agencies and external partners.
• Proficient English and strong communication skills.
• Diligent and proactive mindset, ensuring flawless execution of amplification efforts

What We Offer

Our success depends on our dedicated employees who come to work every day with a sense of purpose and an appetite for progress. At PMI, you can:

• Seize the freedom to define your future and ours. We empower you to try new things, experiment, and explore.
• Be part of an inclusive, diverse culture where everyone’s contribution is respected.
• Collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business—our size and scale provide endless opportunities to progress.
• Take pride in delivering our promise to society: a smoke-free future.
• Enjoy benefits that support work-life balance, such as health insurance plans for your family, birthing parent and parental leave, flex days, personal days, and hybrid workspaces

To join our growing team…

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

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