Position Title:  Manager/Senior Manager CC & OTP ES

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

About the role

As the Senior Manager CC & OTP Spain (Combustibles Category and Other Tobacco Products), you will be responsible for leading both categories in the Spanish market. Your mission is to drive business performance and brand equity by defining and executing a robust portfolio and pricing strategy that ensures local competitive superiority and aligns with global and regional frameworks.

You will lead the development and deployment of commercial plans for the CC category, ensuring consistent execution of toolboxes across all trade channels in compliance with local legal and regulatory requirements. A key part of your role is to develop compelling, insight-led marketing propositions that address the evolving needs of Legal Age Smokers (LAS), while continuously optimizing portfolio positioning and resource allocation.

You will also play a critical role in shaping the future of the category by contributing to long-term strategy, embedding multi-category synergies, and fostering a culture of executional excellence. Through strong cross-functional collaboration and leadership of brand managers, you will ensure that the CC & OTP portfolio delivers both short-term results and long-term transformation.

Your day to day

• BRAND, PORTFOLIO & PRICING STRATEGY

Strategic Portfolio Management. Pricing Strategy. Brand Stewardship. Innovation Leadership.

• BRAND PLANNING & CAMPAIGN DEPLOYMENT

Development and delivery of brand content. End-to-end campaign execution. Content creation and delivery to the channel. Lead the briefing and content development for TPOSM (Trade Point of Sale Materials). Oversee the creation of DTE (Digital Trade Engagement) content. Provide brand content and guidance for promoter recruitment. Manage VAOs (Value Added offers).

• CROSS-FUNCTIONAL LEADERSHIP

Initiative Briefing. Calendar Synchronization. Field Input Integration. Unified Execution.

• INSIGHTS & RESEARCH INTEGRATION

Research Collaboration. Insight-Driven Strategy. ROI-Focused Decision-Making. Data-Driven Tools.

• BUDGET MANAGEMENT & RESOURCE ALLOCATION

Strategic Budget Oversight. Performance Monitoring. Transparency & Collaboration. Resource Prioritization. Governance Support.

• TEAM LEADERSHIP & DEVELOPMENT

Talent Development AND Performance support. People Management. Collaboration & Inclusion.

Requirements:

• University degree in Business, Marketing, Economics, or related field.
• MBA or postgraduate specialization in Marketing, Business or Finance is a plus.
• Fluent in Spanish and English.
• Minimum 7–10 years of experience in brand management, portfolio strategy, or marketing roles within the FMCG or tobacco industry.
• Proven track record in leading cross-functional projects and managing complex brand portfolios.
• Experience in pricing, product lifecycle management, and commercial planning is highly valued.
• Exposure to finance or sales functions is a strong plus, supporting a well-rounded commercial and strategic perspective.
• Demonstrated ability to work in matrixed environments and influence across functions and seniority levels.
• Strong strategic thinking, analytical capabilities.
• Excellent Leadership and Team development skills.
• Valid EU work permit.

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress! 

•    We’re international: Our global workforce of more than 82,000 is one of our greatest strengths and our employees speak more than 80 languages
•    We’re flexible: your work fits you and not the other way round, thanks to our Flexible Work Arrangement Program; and
•    We’re a certified top employer: This position will advance your experience with innovative technologies, services, and processes. Backed by an attractive salary and compensation package, you will work in a professional setting with clients and team members from all over the world. We are the first multinational Swiss company to obtain the Equal-Salary label, for men and women.

Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

Take pride in delivering our promise to society: to deliver a smoke-free future