Position Title: Paid Media Manager
London, London, GB, W6 7AP
Paid Media Manager - 1 year FTC
The mission
Help make our products famous and loved by running an integrated paid media engine that connects brand building (OOH/DOOH, partnerships, premium publishers) with performance. You’ll own the upper/mid-funnel plan, orchestrate cultural partnerships, and work hand-in-hand with our PPC Manager and media agency so the awareness you create is captured in the lower funnel.
What you’ll do
- Plan & run full-funnel paid media for our products with a focus on OOH/DOOH, digital video/CTV, audio, social, and publisher partnerships that build salience and brand equity.
- Partnerships & publishers: brief, negotiate, and manage premium publisher/content partnerships (e.g., music, sport, lifestyle) that mirror offline activations; ensure assets are platform-native and rights/usage are secured.
- OOH leadership: own the brief and media plan for OOH/DOOH (geo, formats, flighting, creative rotations), aligning to cultural and retail moments; integrate with digital for pre/during/post amplification.
- Agency management: steer the media agency to clear, measurable plans; set testing roadmaps; approve buys; keep pacing healthy; uphold brand safety and compliance.
- Performance hand-off: partner tightly with the PPC Manager to sequence campaigns, audiences, and timing so paid search/retargeting harvests the demand created up-funnel.
- Measurement & learning: define KPIs per layer (brand lift, reach/quality, attention, CTR/VTR, CVR proxies), run tests, and turn results into concrete next steps.
- Budget ownership: build quarterly/annual plans, forecasts and re-forecasts; maintain an accurate view of spend, phasing, and efficiency in Excel (and internal tools).
- Creative & content orchestration: brief platform-native assets (short-form, stories, CTV cut-downs, OOH adaptations); ensure story flow pre → during → post around tent-pole moments.
- Compliance & governance: collaborate with Legal/Corporate Affairs on partner content, talent usage, brand safety, and data/privacy guidelines.
What success looks like
- A coherent, connected plan where OOH/DOOH, publishers and paid social build salience and affinity, and PPC/retargeting efficiently converts.
- A visible test-and-learn cadence that improves creative, channels, and audience targeting quarter by quarter.
- Clear, executive-ready reporting that turns data into decisions and informs next quarter’s plan and budget phasing.
You’ll bring
- 5–7+ years in paid media planning/buying with proven OOH/DOOH and brand-building experience, plus hands-on orchestration of publisher/content partnerships.
- Strong grasp of digital video/CTV, audio, and paid social; comfortable briefing creators/publishers and pushing for platform-native formats.
- Cross-funnel mindset: you can design upper/mid-funnel plans that feed lower-funnel demand, working closely with a PPC lead and a media agency.
- Data fluency: advanced Excel (budgeting, pacing, scenarios), confident with dashboards (e.g., Looker/Tableau/Datorama), GA4/CM360 basics, and brand-lift/attention studies.
- Presentation craft: sharp storytelling in decks; you can distill complexity and present clear recommendations to senior stakeholders.
Nice to have: experience with CTV buying, brand-lift vendors, attention metrics, MMM/MTA inputs, and internal finance tools (e.g., PO/GR workflows).
How we work (tooling & partners)
- You’ll collaborate with our media agency, PPC Manager, Brand, Social/Content, E-com/CRM, Legal/CA, and Analytics teams.
- Typical stack includes: ad servers & verification (e.g., CM360, DV/IAS), analytics (GA4, BI), social/video platforms, OOH/DOOH planning tools, and standard office suite.
Why PMI
Join the team building one of the UK’s fastest-growing nicotine pouch brands. You’ll shape big, culturally relevant media and connect it to measurable outcomes—with the scope to experiment, learn, and scale what works.
PMI is an equal-opportunity employer. Candidates must be 18+ and comfortable working in a highly regulated category.
