Position Title: Paid Media Manager
London, London, GB, W6 7AP
Paid Media Manager
The mission
Help make ZYN famous and loved by running an integrated paid media engine that connects brand building (OOH/DOOH, partnerships, premium publishers) with performance. You’ll own the upper/mid-funnel plan, orchestrate cultural partnerships, and work hand-in-hand with our PPC Manager and media agency so the awareness you create is captured in the lower funnel.
What you’ll do
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Plan & run full-funnel paid media for ZYN UK with a focus on OOH/DOOH, digital video/CTV, audio, social, and publisher partnerships that build salience and brand equity.
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Partnerships & publishers: brief, negotiate, and manage premium publisher/content partnerships (e.g., music, sport, lifestyle) that mirror offline activations; ensure assets are platform-native and rights/usage are secured.
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OOH leadership: own the brief and media plan for OOH/DOOH (geo, formats, flighting, creative rotations), aligning to cultural and retail moments; integrate with digital for pre/during/post amplification.
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Agency management: steer the media agency to clear, measurable plans; set testing roadmaps; approve buys; keep pacing healthy; uphold brand safety and compliance.
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Performance hand-off: partner tightly with the PPC Manager to sequence campaigns, audiences, and timing so paid search/retargeting harvests the demand created up-funnel.
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Measurement & learning: define KPIs per layer (brand lift, reach/quality, attention, CTR/VTR, CVR proxies), run tests, and turn results into concrete next steps.
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Budget ownership: build quarterly/annual plans, forecasts and re-forecasts; maintain an accurate view of spend, phasing, and efficiency in Excel (and internal tools).
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Creative & content orchestration: brief platform-native assets (short-form, stories, CTV cut-downs, OOH adaptations); ensure story flow pre → during → post around tent-pole moments.
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Compliance & governance: collaborate with Legal/Corporate Affairs on partner content, talent usage, brand safety, and data/privacy guidelines.
What success looks like
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A coherent, connected plan where OOH/DOOH, publishers and paid social build salience and affinity, and PPC/retargeting efficiently converts.
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A visible test-and-learn cadence that improves creative, channels, and audience targeting quarter by quarter.
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Clear, executive-ready reporting that turns data into decisions and informs next quarter’s plan and budget phasing.
You’ll bring
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5–7+ years in paid media planning/buying with proven OOH/DOOH and brand-building experience, plus hands-on orchestration of publisher/content partnerships.
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Strong grasp of digital video/CTV, audio, and paid social; comfortable briefing creators/publishers and pushing for platform-native formats.
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Cross-funnel mindset: you can design upper/mid-funnel plans that feed lower-funnel demand, working closely with a PPC lead and a media agency.
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Data fluency: advanced Excel (budgeting, pacing, scenarios), confident with dashboards (e.g., Looker/Tableau/Datorama), GA4/CM360 basics, and brand-lift/attention studies.
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Presentation craft: sharp storytelling in decks; you can distill complexity and present clear recommendations to senior stakeholders.
Nice to have: experience with CTV buying, brand-lift vendors, attention metrics, MMM/MTA inputs, and internal finance tools (e.g., PO/GR workflows).
How we work (tooling & partners)
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You’ll collaborate with our media agency, PPC Manager, Brand, Social/Content, E-com/CRM, Legal/CA, and Analytics teams.
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Typical stack includes: ad servers & verification (e.g., CM360, DV/IAS), analytics (GA4, BI), social/video platforms, OOH/DOOH planning tools, and standard office suite.
Why PMI | ZYN
Join the team building one of the UK’s fastest-growing nicotine pouch brands. You’ll shape big, culturally relevant media and connect it to measurable outcomes—with the scope to experiment, learn, and scale what works.
PMI is an equal-opportunity employer. Candidates must be 18+ and comfortable working in a highly regulated category.
