Position Title:  CRO Lead

Be a part of revolutionary change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions!

Are you passionate about creating seamless digital experiences that get results? We’re looking for a CRO Lead to join our digital team and take ownership of our experimentation and optimisation strategy across our B2C websites and e-commerce platforms.

In this role, you’ll lead the charge in improving customer journeys, increasing conversion rates, and delivering data-driven insights that shape our digital roadmap. You’ll collaborate with a diverse group of stakeholders, from developers to content creators, and work closely with and external CRO agency to bring personalised, high-impact experiences to life.

Your day to day

• Lead and implement a robust CRO strategy to improve key e-commerce KPIs across channels and campaigns.
• Design and run A/B and multivariate tests, and implement personalisation strategies.
• Analyse performance data and translate insights into actionable improvements.
• Conduct user research and usability testing to uncover customer needs and pain points.
• Optimise web pages for conversion, retention, and engagement.
• Collaborate with cross-functional teams to align UX and CRO goals and strategies.
• Manage the CRO budget and ensure strong ROI.
• Stay ahead of industry trends in UX and CRO and bring fresh ideas to the table.
• Support the eCommerce team with campaign promotions and website updates.
• Present findings and recommendations to inform business decisions.

About you

• A degree in Marketing, Analytics, Computer Science, or a related field.
• Proven experience leading CRO and personalisation programs in an e-commerce setting.
• Hands-on experience with Adobe Target (2+ years preferred).
• Strong analytical skills and familiarity with tools like ContentSquare and Google Analytics.
• Basic understanding of HTML, CSS, and JavaScript.
• A collaborative mindset and excellent time management skills.
• A passion for digital innovation and solving business challenges through technology.

You will be required to have the right to work in the UK to be considered for this role.

What we offer

We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world. PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that. From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusion

At PMI, we prioritize the well-being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality.

We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.