Position Title:  Senior Manager Communications Insights & Intelligence

Be a part of a revolutionary change 

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. 

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. 

The Communications and Engagement (C&E) group is elevating communications as a driver of strategic impact, advancing societal acceptance of smoke-free products, enabling policy progress through fair and favorable regulation for less harmful alternatives, and strengthening corporate equity, trust, credibility, and our license to operate. 

We’re looking for a Senior Manager, Communications Insights and Intelligence who will lead research, measurement, insights and reporting. This requires developing a Communications Insights & Intelligence Center of Excellence integrating data from news and social media, research, and campaign performance to deliver decision-grade intelligence that shapes strategy, influences investment decisions, and strengthens the impact of communications. 

As the strategic insight lead for Communications, the Senior Manager brings together data from multiple sources to create intelligence that sharpens narratives, anticipates risk and opportunity, informs campaigns, and strengthens societal acceptance of smoke-free products. Supported by specialists in research operations, dashboards, and news media and social media intelligence, the role focuses on synthesis, interpretation, and advisory work. Your efforts will support the evolution of PMI’s communications function into a Powerhouse. 

You will work closely with teams across the C&E function, including Rapid Response, Strategic Communications, Integrated Campaigns, and Content and Events, as well as regions and markets, to embed insight into narrative development, campaign design, content strategy, and issues preparedness. 

Principal Accountabilities  

1. Set the Communications Insights & Intelligence Strategy 

• Establish and evolve a single source of truth for intelligence and insights that support communications priorities and business objectives.  

• Build a forward‑looking capability using predictive signals and intelligence to anticipate emerging risks, narrative shifts, and opportunities. 

• Establish clear priorities, ways of working, tools, and processes to ensure insights are timely, consistent, and trusted. 

2. Lead Global Audience Research & Learning 

• Set the direction and standards for global audience research, ensuring outputs translate into clear strategic implications and actions. 

• Conduct additional research when needed on key topics or to inform campaigns and manage external research agencies to ensure high‑quality output and clear storytelling. 

• Apply audience insights to strengthen messaging, narratives, campaigns, and market strategies. 

• Introduce innovative learning methods, including AI‑enabled and synthetic testing, to improve speed and scale. 

3. Monitor Media & Social Intelligence 

• Define an appropriate ecosystem enabling real time and structured monitoring of earned and social media across priority topics, public debate, and the regulatory landscape. 

• Develop AI‑enabled dashboards and tools that consolidate media and social data to assess performance and generate decision‑grade insights. 

• Identify shifts in sentiment, narrative, and risk, escalating issues to relevant teams and senior leadership as needed. 

• Integrate media and social insights with audience research to inform communications strategy. 

4. Measure & Demonstrate Communications Impact 

• Own the global communications measurement framework aligned to OGSMs and KPIs. 

• Develop and maintain clear, user‑friendly dashboards and reporting that demonstrate communications impact and adoption of PMI’s evolving communications approach. 

• Provide actionable insights that support decision‑making at global, regional, and market levels. 

5. Deliver Integrated Intelligence & Guidance 

• Combine research, media, social, and performance data into clear intelligence that explains what is happening and why it matters. 

• Translate insights into practical guidance for campaigns, narratives, messaging, content, and issues preparedness. 

• Support regions and markets with tailored insights to support the planning cycle, while maintaining alignment with global strategy. 

• Ensure that market learnings consistently feed back into global insight development. 

6. Build an Insight‑Driven Culture 

• Act as the global authority on communications insight, setting standards and democratizing data and insights by guiding teams to apply them effectively. 

• Partner closely with Communications teams (Strategic Communications, Integrated Campaigns, Rapid Response, Content & Events) to embed insight into planning and execution. 

• Collaborate with cross‑functional partners to align understanding of key issues and themes. 

• Build insight fluency through simple frameworks, training moments, and practical tools that make insights easy to understand and use. 

We’re looking for someone with: 

• 8 to 10 years of experience in data‑science driven insights or analytics, ideally applied within communications, public affairs, marketing, research, or a related strategic environment. 

• Strong ability to work with multiple data sources such as survey research, media, social, and digital data and translate findings into practical guidance for communications teams. 

• Comfortable overseeing audience insight projects, message and content testing, focus groups, and managing external analytics or research partners. 

• Skilled at simplifying complex information, connecting signals, and producing focused and actionable recommendations. 

• Collaborative and confident working with global, regional, and market teams, with the ability to build trust and influence decision‑making. 

• Analytical, organized, and an excellent communicator with strong ability to visualize and present data/insights clearly and effectively to non‑technical audiences. 

• Experienced in insight reporting and dashboarding, with a pragmatic approach to integrating AI‑enabled techniques where they materially strengthen research, analysis and insights generation and delivery. 

• Bachelor’s or master’s degree in data science, Analytics, Communications, Social Sciences, Economics, or a related field. 

• Fluent in English; additional languages are an asset. 

 What we offer: 

Our success depends on the talented people who come to work every single day with a sense of purpose and an appetite for progress. 

You will join a company that invests in you. We will support your growth as an employee through individual development and structured career management. You will join a dynamic, fast-paced work environment in a constantly evolving industry. Our employees have the courage, curiosity, and conviction to see possibilities where others only see challenges. We offer a competitive salary and benefits package. 

Join PMI and you too can: 

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. 

• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. 

• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. 

• Take pride in delivering our promise to society: to deliver a smoke-free future. 

For more information, please visit www.pmi.com and www.pmiscience.com. #LIHYBRID