Position Title:  Manager Multi-Category Brand Engagement

Job title: Manager Multi‑Category Brand Engagement

Purpose of this role:

Within the multi-category Brand and LAMPS global team, responsible for developing & strengthening the global multi-category brand engagement framework, experiential, staging & visibility initiatives across active brand partnerships, LAMPS, events and festivals.

Key Responsibilities

Global Multi‑Category Brand Engagement Development

Own & drive the multi-category brand engagement strategic projects and toolboxes. Lead the global development of multi-category brand visibility & staging solutions and thematic engagement mechanics; for pre-defined M‑C specific touchpoints and occasions where there is an M‑C comms or activation opportunities, across Brand partnerships, Events and festivals & other M‑C consumer engagement occasions, ensuring modularity, scalability and market use fit.
Partner with leading engagement & staging agencies and internal stakeholders to release experiential and staging toolboxes for market deployment.

Multi‑Category Engagement Orchestration

Lead the Multi‑Category brand engagement orchestration stream, acting as the M‑C SPOC, working closely with the different SFP Category Marketing & x-functional teams, to drive the agenda of the M‑C strategy and ensure alignment cross categories on brand engagement aspects.
Lead, develop and enable clear market guidelines on M‑C brand engagement, across Brand partnerships, Events and festivals, collaborating closely with SFP categories marketing teams.
Develop and evolve the MC brand engagement Framework, ensuring efficient coordination of strategic updates.

Cross‑Category Partnering

Partner with individual category/brand development teams to ensure brand alignment on new staging, visibility, and activations.

KPI Framework & Performance Measurement

Use insights and data to shape the MC brand Engagement KPI framework, work closely with brand & Insights SMEs and markets in defining and sourcing performance KPIs across brand building and operational KPIs.
Measure, analyze & report on the effectiveness of brand engagement initiatives: Use KPIs and other metrics to assess the impact and success of campaigns, activations and strategies. Leverage learnings to continuously optimize and evolve future MC brand engagement developments.

Trends & Market Intelligence

Monitor and analyze market trends: Keep abreast of industry trends and competitor activities to inform & inspire brand engagement strategies.

Best‑Practice Sharing & Knowledge Management

Build a repository of Local market MC engagement & activations best practices & set up the right mechanism for knowledge sharing and cross‑pollination between markets & regions.

Budget Management

Manage budgets for multi-category brand engagement initiatives.

Background

A brand builder with background/experience in experiential LAMPS, events, brand & consumer engagement.
– Direct experience in SFP and with a deep understanding of business, consumers and brands.
– Proven track-record of developing and delivering impactful engagement solutions and activations at a market level.
– Consumer-focused storytelling with ability to build strong experiences to inspire, engage and convert LAS. Preferably, with PMI market experience across brand building, Consumer engagement and LAMPS.

Educational Background

Masters/bachelor’s in marketing or business administration.
~8 years of experiential marketing experience is required, with a solid understanding of FMCG brand building and experiential BE activations.

Key Competencies & Skills

– Brand Engagement/activation from development to execution.
– Cross functional Project Management
– Strategic thinking and ability to turn concepts into actionable plans
– A holistic thinker able to connect the dots & can bring various functions/teams into 1 cohesive MC‑Brand strategy framework.
– Build broad collaborative relationships, demonstrate empathy and resilience.
– Demonstrate curiosity and bring new ideas to the team and organization.
– Highly collaborative and with ability to navigate & thrive in complex work environment.
– Demonstrate the ability to understand, interact and effectively communicate with marketing and engagement teams in the markets.

Our commitment to inclusion

PMI is on a continuous journey to ensure that all of our employees feel welcome and feel that they belong. We have a number of internal networks that are inclusive and open for anyone to join, including networks covering employees from ethnic minority backgrounds, LGBTQ+ and gender. We’re also extremely proud to be the first global company to be awarded Equal Salary Certification. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.