Position Title:  Manager Brand Franchise eVapor

Be a part of a revolutionary change

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.

The Smoke Free Products (SFP) Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future.

Here, you can make a difference. You can craft communication strategy, exciting campaign at global level driving robust attrition among target audiences. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills, collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place!

You Will:

• Translate global category and brand strategies into a global communication strategy, impactful creative concepts and toolboxes with master and channels assets for the online/offline touchpoints for VEEV initiatives while making sure MC integration is possible
• Define the brand communication and messaging framework per initiative, ensuring relevant, impactful and consistent messages and assets for the target audience and across the consumer journey by partnering with different streams owners to ensure qualitive and efficient development (Design, Brand Engagement, CX, Category, Commercial & deployment, STUDIO and markets)
• Develop and propose small to mid-size product campaigns based on the brand & product calendar that can bring to live the category and brand strategies considering channels, programs/services, consumer & brand engagement, occasional marketing and multicategory integration
• Propose MVP campaigns (toolkits) and messaging to address business opportunities and/ or to strengthen brand image/visibility with the objective to increase consumer value and category & brand KPIs.
• Contribute to build strong product & consumables pipeline by defining the product consumer promise & positioning, the naming architecture, descriptors and descriptions of both, new devices and flavors in close collaboration with category, product development, flavorists and Brand and Design teams.
• Set the execution guidelines for local deployment of the product campaigns developed. Guiding markets and transcreation teams in a globally consistent and locally effective localization of the toolboxes. Guidelines, that should also include planogramming, will be developed in collaboration with the omnichannel experience and commercial teams while building strong relationship with key markets and regions, to enrich and improve end results and ensure relevancy.
• Leverage consumer insights and analytics to understand category/consumers/target audiences, analyze brand performance metrics to develop and adapt communication/messages strategies addressing potential gaps, key pain-points and identify business opportunities
• Stay up to date on category trends, best practices, and emerging technologies to ensure product and brand communications and messages remain differentiating, ownable, and relevant to consumers and business objectives.
• Set clear KPIs for toolboxes, monitor progress to identify any gaps/issues/opportunities and proposing corrective actions when necessary. Provide regular updates to key stakeholders.              
• Ensure adherence of all communication strategies Marketing Code and STF product claims catalogue. Manage commercial, creative and design reviews of all the projects under the scope.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

We are looking for

• Experience in Product Management, Marketing/Sales, track record in developing product strategies & execution Experience in managing stakeholders across different levels in the organization
• Ability to facilitate and influence
• Business acumen and understanding
• Excellent analytical capabilities
• Flexible and driven to learn and develop understanding of consumer needs and key market dynamics
• Motivated self-starter who thrives on working in collaborative environments, often with ambiguity
• Innovative thinker that can create solutions that meet the need for global consistency and market practicality
• Strong communicator (verbal & written) comfortable working on different levels
• Ownership, ability and willingness to take personal responsibility for team and product success                                                                         

What we offer: 

Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: 

Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore

Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong

Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress

PMI is an Equal Opportunity Employer