Position Title: Manager, Corporate Communications & Thought Leadership
Lausanne, VD, CH, 1007
Be a part of a revolutionary change!
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Purpose:
Drive PMI’s corporate communications and thought leadership agenda by shaping how the company and its executives articulate their points of view across priority themes and emerging conversations. This role ensures PMI delivers clear, credible, and differentiated positioning, equipping senior leaders with the messaging and content needed to actively contribute to high impact, agenda setting discussions.
The role operates at the center of Corporate & Executive Communications, working in close partnership with Executive Communications, Partnerships & Content, and Business Integrated Communications to ensure coherence, clarity, and authority in how PMI shows up externally.
AI is an integral part of the role, supporting research, idea generation, and message development, as well as testing narratives to enhance impact.
The role leads:
• PMI’s thought leadership agenda across priority themes and emerging topics
• Development of corporate positioning and executive ready messaging
• High impact external content and placements (speeches, op eds, POVs, long form materials)
• Preparation, framing and implementation of high stakes external moments
• Cross functional alignment of messaging across Corporate Communications partners
Key responsibilities:
1) Thought Leadership Agenda, Positioning & Content
• Define and continuously evolve PMI’s thought leadership agenda by identifying priority themes, white space opportunities, and emerging conversations where PMI should establish a clear and differentiated point of view.
• Translate business strategy and future direction into compelling, externally relevant positioning that strengthens PMI’s credibility as a forward looking CPG company.
• Develop high impact content including speeches, op eds, POVs, briefing materials, and long form thought leadership pieces.
2) Executive Messaging
• Shape executive positioning and points of view for senior leaders across priority themes, ensuring alignment with PMI’s corporate positioning while remaining authentic to individual voices and relevant to external discourse.
• Develop executive ready messaging for interviews, panels, and strategic speaking opportunities, including tailored talking points, narrative flows, and supporting materials.
• Ensure consistency and quality of messaging across all executive outputs—continuously refining content based on external feedback, media dynamics, and evolving conversations.
3) High Impact External Engagements
• Drive the positioning, preparation, and delivery of high stakes external engagements, including development of briefing materials, Q&A frameworks, and message stress testing.
• Own the development and drive the placement of PMI’s thought leadership across earned media, strategic speaking platforms, and agenda setting forums, in close coordination with the Press Office and Executive Communications.
• Frame PMI’s participation in priority external moments to ensure its points of view are expressed with clarity, credibility, and impact across all touchpoints.
• Stress test narratives and messaging against external sentiment, media dynamics, and evolving public discourse to strengthen impact and credibility.
Profile: Skills & Experience:
Experience:
• 8–12 years in corporate communications, strategic communications, or executive communications
• Strong experience developing thought leadership content and preparing senior leaders for external engagements
• Experience working closely with media teams, journalists, or editorial environments
• Experience in global, cross functional organizations
Key Skills:
• Exceptional writing and storytelling across formats
• Strong strategic thinking and ability to shape positioning in complex and high visibility contexts
• Ability to simplify complex topics into clear, compelling messages
• Strong editorial judgment and external perspective
• Ability to stress test messaging in high pressure contexts
• Strong stakeholder management and collaboration
• Strong creativity and judgment in shaping narratives from complex and evolving topics
• Deep understanding of external landscapes, with the ability to interpret trends and translate them into relevant messaging
Why Join Us?
At Philip Morris International, you will:
• Be part of an ambitious team driving significant change in the industry.
• Work in a dynamic and inclusive environment that fosters collaboration and innovation.
• Have the opportunity to develop your career in numerous directions, with access to world-class training and development programs.
• Enjoy a competitive compensation and benefits package.
Join us in our mission to deliver a smoke-free future and make a tangible impact on the world. If you are ready to take on this exciting challenge, we would love to hear from you.
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