Position Title: Digital CRM Intern
Lausanne, VD, CH, 1007
Digital CRM Intern
Be a part of a revolutionary change
Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
This transformation will revolutionize every area of our business. The products we sell. Where we sell them. How they’re manufactured and delivered. The way we talk to our customers and engage with society.
It’s the perfect place to start your career. You’ll have the backing of a multinational business combined with the freedom of a start-up. You’ll bring a positive mindset and fresh perspective to projects that make a real impact.
About the team
Join a team at the heart of Customer Relationship Management (CRM) for PMI Switzerland. Working across digital communications, consumer engagement and campaign optimization, the team develops CRM initiatives that strengthen relationships with Legal Age Nicotine Users and enhance the consumer experience by:
• Planning and deploying CRM communications and engagement initiatives for smoke-free products
• Leveraging data and insights to optimize campaign performance and consumer engagement
Who we’re looking for
• Currently studying for a Bachelor's or Master's degree in Digital Marketing, Business, Marketing or a related field
• Available from February 2027 to August 2027
• Knowledge of CRM, content creation and digital marketing concepts
• Consumer-focused and data-driven mindset
• Familiarity with Google Analytics and Power BI
• Good knowledge of Microsoft Office
• Strong work ethic and interpersonal skills
• Strong attention to detail and ability to identify errors
• Eager to learn, grow and take initiative
• Highly organized and able to manage priorities in a fast-paced environment
• Collaborative team player with a proactive approach
• Fluent in English and German, French or Italian; German is a plus
Roles & Objectives
As a CRM Intern, you will support the planning, testing, deployment and monitoring of CRM communications for PMI Switzerland. Working with CRM specialists and cross-functional stakeholders, you will gain hands-on experience in campaign management, consumer engagement and performance analysis while helping enhance the consumer journey.
Your responsibilities may include:
• Consolidate data from multiple sources to track CRM campaign performance
• Support monthly reporting, generating insights and recommendations for future campaigns
• Assist with quality assurance and testing of CRM communications
• Support CRM campaign deployment and follow up on actions with stakeholders
• Collaborate with marketing and internal teams to ensure excellent execution
• Analyze campaign results and identify optimization opportunities
• Research industry trends and best practices, sharing recommendations with the team
• Support project delivery within agreed timelines and quality standards
What we offer
Our success depends on talented employees who bring a sense of purpose and an appetite for progress. Join PMI and you too can:
• Shape your future through meaningful projects and real responsibilities
• Be part of an inclusive and diverse culture where every contribution matters
• Develop your skills within a global business with unique career opportunities
• Contribute to our vision of a smoke-free future
PMI is an Equal Opportunity Employer.